Content Creator Fashion (Social Media Specialist)

Chocochips Boutique; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion brand in Jakarta Barat is seeking a Social Media Specialist to enhance its online presence. You will be responsible for developing and executing creative social media strategies, monitoring community engagement, and collaborating with marketing teams. The ideal candidate has 2–4 years of experience in digital marketing, strong copywriting skills, and familiarity with major social platforms. Join us to inspire confidence through fashion.

Qualifications

• 2–4 years of experience in social media management or digital marketing.
• Proven experience handling fashion or lifestyle brand accounts.
• Deep understanding of major social media platforms.

Responsibilities

• Plan and execute engaging visual content for digital platforms.
• Develop and implement effective social media strategies.
• Monitor analytics and trends to keep brand relevant.

Skills

Creative thinking

Strong copywriting

Analytical mindset

Basic photo/video editing

Understanding of audience targeting

Education

Bachelor’s degree in Marketing, Communications, Media

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Content Creator Fashion (Social Media Specialist)

We’re looking for a creative, data-driven, and trend-savvy Social Media Specialist to join our team!

You’ll be the voice of Chocochips across all digital platforms — crafting ideas, creating engaging content, and growing our online community.

Key Responsibilities

• Plan, coordinate, and execute engaging visual content for digital platforms
• Develop social strategies to boost awareness, engagement, and conversion
• Lead and manage content shoots for digital campaigns / social media
• Manage the social media content calendar — from ideation to posting — ensuring consistent and timely delivery
• Collaborate with the Marketing team to ensure social media strategies align with the overall marketing direction
• Work closely with the Creative team to maintain cohesive visuals and messaging across all channels
• Confidently appear in front of the camera and act as the brand muse for content
• Develop and implement effective social media strategies to drive awareness, engagement, and conversions
• Optimize content based on performance data, audience behavior, and platform algorithm updates
• Experiment with new content formats and campaign ideas to keep the brand dynamic and relevant
• Manage daily posting across all social media platforms, ensuring quality, consistency, and brand alignment.
• Write engaging captions, select relevant hashtags, and ensure proper tagging to maximize reach and visibility
• Monitor comments, messages, and community engagement in a timely and authentic manner
• Research and identify trending formats, sounds, and storytelling styles relevant to fashion and lifestyle audiences
• Engage authentically with our audience and community
• Monitor analytics and trends to keep brand relevant and impactful

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2–4 years of experience in social media management, digital marketing, or content creation.
• Proven experience handling fashion or lifestyle brand accounts is a strong plus.
• Deep understanding of major social media platforms (Instagram, TikTok, etc)
• Creative thinker who stays up-to-date with digital and cultural trends.
• Strong copywriting skills with a flair for engaging, on-brand captions.
• Understanding of content pillars, audience targeting, and storytelling techniques.
• Basic photo/video editing skills (Canva, CapCut, Adobe Creative Suite).
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong multitasking and organizational skills with the ability to meet deadlines.
• Excellent communication skills and proactive in engaging with audiences.
• Collaborative team player, able to work cross-functionally with Marketing, Creative, and Sales teams.

Founded in 2007, Chocochips is a feminine, chic, and elegant fashion brand that empowers women to express their confidence and strength through timeless, carefully designed pieces that blend quality, comfort, and sophistication. With both retail stores and a strong online presence, Chocochips continues to bring effortless style to women everywhere — inspiring confidence through everyday fashion.

We’re a growing team of passionate creatives and fashion enthusiasts who believe that great style starts from great ideas. If you’re driven, creative, and eager to make an impact in the fashion industry, come and join us in shaping the next chapter of Chocochips.