CMO (Chief Marketing Officer)

PT Concord Industry; Jakarta Utara; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

A leading ceramic tile manufacturer is seeking a Chief Marketing Officer to spearhead strategic marketing initiatives. The ideal candidate will have 10-15 years of experience in the ceramic industry, proven leadership in brand management, and expertise in digital marketing. This role offers an opportunity to influence market development across domestic and regional markets, while managing a portfolio of multiple brands. Candidates should be fluent in Bahasa Indonesia and English, with a strong network in the construction industry.

Qualifications

• Minimum 10-15 years in building materials/ceramic industry.
• Minimum 5 years in senior marketing positions.
• Deep understanding of ceramic and granite industry.
• Ability to travel domestically/regionally.

Responsibilities

• Develop long-term marketing strategies.
• Lead brand management for multi-brand portfolio.
• Optimize international certifications for market expansion.
• Oversee digital marketing campaigns.
• Measure marketing ROI and manage budgets.

Skills

Strategic Marketing Leadership

Brand Management

Digital Marketing

Market Development

Communication

Leadership

Network in Construction Industry

Education

Bachelor's degree in Marketing/Business/Engineering

Master's degree preferred

Tools

CRM systems

Analytics tools

Marketing technology

Job description

Overview

We are seeking a visionary and experienced CMO (Chief Marketing Officer) to lead PT. Concord Industry, a leading ceramic tile manufacturer established in 2011.

Responsibilities

• Strategic Marketing Leadership - Develop long-term marketing strategies for multi-brand portfolio.
• Brand Management - Lead positioning and communication for 6+ brands in portfolio targeting high-end decoration market segment.
• Market Development - Develop domestic and regional markets, optimize international certifications for expansion.
• Channel & Distribution Strategy - Manage multi-channel strategies (retail, projects, export) and build networks with distributors, contractors, architects.
• Product Marketing - Collaborate with R&D for product development and positioning of various ceramic sizes based on market insights.
• Sales Support & Lead Generation - Support sales team with marketing qualified leads and manage key account relationships.
• Digital Marketing & Communications - Oversee digital presence, advertising campaigns, and corporate communications.
• Analytics & Performance - Measure marketing ROI, manage budgets, and create performance reports for management.

Qualifications

• Education: Minimum Bachelor's degree in Marketing/Business/Engineering; Master's preferred.
• Experience: Minimum 10-15 years in building materials/ceramic industry, with minimum 5 years in senior marketing positions.
• Industry Knowledge: Deep understanding of ceramic and granite industry, manufacturing processes, quality standards (SNI ISO), and export-import procedures.
• Technical Skills: Expertise in digital marketing, CRM systems, analytics tools, budget management, and marketing technology.
• Leadership: Proven track record of leading marketing teams and achieving sales targets.
• Communication: Excellent in Bahasa Indonesia and English; Mandarin preferred.
• Network: Strong connections in construction industry, developers, building materials distributors.
• Specialization: Experience managing multiple brands, international markets.
• Additional: Ability to travel domestically/regionally, own transportation, adaptable to manufacturing environment.
• Location: Jakarta Pusat
• Reports to: Managing Director

About us

PT. Concord Industry was created in 2011, founded by entrepreneur Mr. Lin Guang Ming, located in Karawang Timur, Jawa Barat, Indonesia. We own 20 ha of land and the building as wide as 4 ha. We currently have 6 production lines with 7 presses, 6 vertical dryers, and 4 kilns. Machines are imported from Sacmi, Triplesonic, and Intesa. First production started in March 2015. Our tiles include floor and wall products in various sizes and finishes, and we hold certificates including SNI ISO 9001—2015 and SNI ISO 13006—2010, with Malaysia SIRIM certification in 2018. PT Concord Industry produces 1,800,000 m2 monthly, using modern printing and packaging equipment to meet high-end decoration requirements.

Website: https://www.concordceramic.com