Brand Strategy Consultant

PT Allure Alluminio; Pluit; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading aluminium systems provider in Indonesia is seeking an experienced brand strategist with over 5 years in creative planning and integrated marketing. Responsibilities include conducting brand audits, developing positioning frameworks, and leading junior staff. Ideal candidates will have extensive experience with premium product brands and possess strong storytelling skills in English and Bahasa. Join a dynamic team committed to achieving market leadership in the aluminium sector.

Qualifications

• 5+ years of experience in brand strategy, creative planning, or integrated marketing.
• Background in branding or creative agencies is essential.
• Proven experience with design or premium product brands is ideal.
• Skills in storytelling and brand writing in English and Bahasa.
• Understanding of brand architecture and customer journeys.

Responsibilities

• Conduct brand audits and identify gaps in positioning and identity.
• Develop brand positioning frameworks and key messaging.
• Create Brand Books and Playbooks for tone and storytelling.
• Collaborate with teams for consistent brand expression.
• Mentor junior creative staff to think strategically.
• Advise on PR and content direction.

Skills

Brand strategy

Creative planning

Storytelling

Conceptual thinking

Brand writing

Collaborative mindset

Job description

Responsibilities

• Constantly conduct brand audits for all IPs and identify gaps in positioning, tone, and visual identity.
• Develop and refine brand positioning frameworks and key messaging per brand.
• Lead the creation of Brand Books / Playbooks for tone, storytelling, and content pillars.
• Collaborate with social media and creative teams to ensure consistent brand expression.
• Support marketing activations and showroom experience alignment with brand values.
• Mentor junior creative staff (videographers, social media, designers) to think strategically.
• Advise on PR, content direction, and partnerships that reinforce each brand’s image.

Qualifications

• Minimum 5+ years of experience in brand strategy, creative planning, or integrated marketing.
• Background in branding / creative agencies or multi-brand environments.
• Proven experience handling design, architecture, home living, or premium product brands would be ideal.
• Strong storytelling, conceptual thinking, and brand writing skills (English & Bahasa).
• Deep understanding of brand architecture, customer journeys, and integrated communications.
• Confident leading workshops, brand audits, and senior-level presentations.
• Collaborative mindset — able to bridge creative and business perspectives.

Allure Industries is the leading provider of aluminium systems for facades, serving both residential and commercial projects. We design, produce, and install interior and exterior products made from aluminium for high‑rise buildings and residences, and we are looking for energetic, self‑driven, experienced team players to contribute to excellence performance.

Our Vision & Mission: +51% market share of doors and windows by 2028; 12 Million happy Customers by 2030.

Core Values: DO IT Happy, Dynamic, Open Mind Open Heart, Impactful, Transformational, Happy.