Brand Strategist

PT. LIFETIME DESIGN; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading integrated interior design company in Jakarta Selatan seeks a Brand Manager to enhance brand value through effective marketing communication tactics. The role involves developing marketing strategies, conducting market research, and collaborating with teams to execute campaigns. Candidates should possess a Bachelor's degree in a relevant field and a minimum of 2 years experience in brand management, particularly in the Interior or Marketing sectors. Exceptional negotiation and analytical skills are essential.

Qualifications

• Minimum 2 years of experience in brand management, preferably in Interior/Architecture industry or Marketing Agency.
• Proven ability to negotiate, persuade, and influence.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop brand management and marketing communication tactics.
• Grow brand awareness through marketing strategy and activations.
• Conduct market research and stay updated on marketing trends.

Skills

Negotiation skills

Analytical skills

Digital marketing understanding

Teamwork

Problem-solving skills

Education

Bachelor’s degree in Interior Design, Architecture, Marketing, Communications or related field

Job description

Overview

• Develop brand management and marketing communication tactics to build brand value proposition, feature launch campaigns, and user acquisition, including setting objectives, rollout plan and budget.
• Grow the company’s brand building by creating brand awareness, implementing marketing strategy and activations through offline and online presence.
• Own the brand-building processes from optimizing brand strategy to managing the brand communication activities.
• Conduct market research and stay updated with the latest marketing trends for our products and competitors, and pursue growth opportunities.
• Collaborate with the marketing, creative and sales teams to create the framework for the entire commercial execution plan, including STP, 360 media strategy, and a clear path to execution ATL and BTL across channels.
• Create tools to measure campaign effectiveness and present strategic insights and creative ideas to stakeholders and executive leadership.

Requirements

• Bachelor’s degree in Interior Design, Architecture, Marketing, Communications or related field.
• Minimum 2 years of experience in brand management, preferably in the Interior/Architecture industry or a Marketing and Creative Agency.
• Proven ability to negotiate, persuade, and influence third parties.
• Understanding of digital channels.
• Strong analytical and problem-solving skills with high initiative.
• Able to work both individually and in a teamwork setting.

Lifetime Design is an integrated interior design company with over 15 years of experience — evolving from a humble furniture store to a trusted partner for renovation projects and interior consultations. We are here to help people design and build their place.

With a team of people who are experts in related fields and almost 11 years working in this industry, our vision is to make a good classy - luxury house design but also with worth price. Our interior style is modern classic.

We also have our own manufactory, so people can customize their own furnitures according to their wishes.