Brand Specialist

Kopi Kenangan; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic F&B company in Jakarta Selatan is seeking a Brand Officer to develop and execute brand strategies. The successful candidate will have at least 4 years of experience in brand or marketing within the FMCG sector and should be proficient in Microsoft Office. Responsibilities include handling marketing tasks, assisting in campaigns, and coordinating cross-functional activities. Interested applicants are invited to send their resumes to [e-mail].

Qualifications

• Minimum 4 years of experience in brand, marketing, or trade marketing, preferably in FMCG sector.
• Strong interest in marketing and F&B industry trends.
• Good administrative and organizational skills with attention to detail.

Responsibilities

• Handle marketing administration tasks including documentation and filing.
• Assist in executing brand campaigns and marketing activities across channels.
• Coordinate with departments and external partners for marketing initiatives.

Skills

Brand marketing

Team coordination

Communication

Microsoft Office proficiency

Event organization

Education

Degree in Marketing, Communications, Business or related field

Tools

Microsoft Excel

Canva

Adobe tools

Job description

Are you passionate about marketing and ready to grow in a dynamic F&B consumer goods environment? Kopi Kenangan Hanya Untukmu is looking for a Brand Officer to build and execute brand strategies to strengthen brand equity, drive consumer engagement, and support business growth. This role involves close collaboration with cross‑functional to ensure brand consistency and effective market execution.

Ideal Candidate Profile

• Degree holder in Marketing, Communications, Business, or a related field.
• Min 4 years of experience in brand, marketing, or trade marketing preferably in FMCG sector.
• Strong interest in marketing, branding, and F&B industry trends.
• A self‑starter who is good administrative and organizational skillswith attention to detail.
• Ability to coordinate with various parties and work in a team.
• Good communication skills, both written and verbal.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with Canva or Adobe tools is a plus.
• Highly motivated, proactive, and willing to learn.

Job Role

• Handle marketing administration tasks, including documentation, filing, marketing campaign tracking.
• Assist in the execution of brand campaigns, promotions, and marketing activities across offline and online channels.
• Coordinate with other departments, vendors, and external partners to support the smooth running of marketing initiatives.
• Prepare regular marketing reports on campaign performance, market trends, and competitor activities.
• Support the team in organizing events, collaborations, and activation programs.
• Ensure marketing materials and activities align with brand guidelines and standards.
• Manage the marketing database, documentation, and project timelines.
• Provide general support to the marketing team for day‑to‑day activities.

More about Kenangan Brands

• Kopi Kenangan, a much loved coffee chain store with more than 900 outlets across Indonesia;
• Kenangan Coffee Malaysia with more than 120 coffee outlets;
• Kenangan Coffee Singapore with 10 stores;
• Kenangan Coffee India launched in Apr 2025, 5 stores with aggressive growth plan; and
• Kopi Kenangan Hanya Untukmu, our Ready‑To‑Drink FMCG subsidiary.

Interested applicant, please send updated resumes to [e-mail]