Brand & Product Marketing Lead

StickEarn; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading advertising technology firm in Indonesia is seeking a Brand & Product Marketing Lead to manage branding and product marketing across various consumer brands. The successful candidate will own brand positioning and go-to-market execution, ensuring cohesive execution across online and offline channels. Ideal applicants will have proven experience in managing brands, a strong background in product marketing, and familiarity with omnichannel marketing strategies. This role offers flexibility with a hybrid work setup and a competitive compensation package.

Benefits

Private insurance

Training budget

Laptop ownership program

Competitive compensation package

Flexible & anniversary leaves

Qualifications

• Proven experience managing multiple brands or product portfolios.
• Strong background in branding with hands-on product marketing execution.
• Solid understanding of omnichannel environments, both online and offline.

Responsibilities

• Lead brand and product marketing strategy across multiple consumer brands.
• Define and maintain clear brand positioning, messaging, and value propositions.
• Translate brand strategy into integrated go-to-market plans from concept to launch.

Skills

Brand management

Product marketing execution

Omnichannel marketing

Visual literacy

Collaboration with designers

Job description

🚀 Job Opportunity: Brand & Product Marketing Lead at StickEarn

About StickEarn

StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

As a Brand & Product Marketing Lead, you will play an essential role in leading branding and product marketing across multiple consumer brands and verticals. You will own brand positioning, product marketing, and go-to-market execution end-to-end, ensuring brand strategy is consistently translated into strong, cohesive execution across both online and offline channels with clear visual alignment.

What You’ll Do

• Lead brand and product marketing strategy across multiple consumer brands and categories.
• Define and maintain clear brand positioning, messaging, and value propositions.
• Translate brand strategy into integrated go-to-market plans from concept to launch.
• Set omnichannel direction across e-commerce, social commerce, community initiatives, events, and offline retail.
• Ensure consistent brand storytelling across digital,, and experiential touchpoints.
• Work closely with the Brand Designer to translate strategy into strong and cohesive visual execution.
  Drive hands-on execution in early stages, from planning through launch.
• Establish brand systems, guidelines, and marketing foundations to support future scaling.
• Act as the single point of ownership for brand and product marketing decisions across the portfolio.
• Continuously evaluate brand performance and execution quality across channels.

What We’re Looking For

• Proven experience managing multiple brands or product portfolios.
• Strong background in branding with hands‑on product marketing execution.
• Solid understanding of omnichannel environments, both online and offline.
• Familiarity with e‑commerce, social commerce, community‑led initiatives, events, and offline retail.
• Strong visual literacy and experience collaborating closely with designers.
• Background from top‑tier creative or marketing agencies is strongly preferred.
• Exposure to FMCG, consumer brands, or multi‑category clients is a strong plus.
• Comfortable operating independently in an early‑stage, lean setup before teams are fully formed.

What We Offer

• Flexibility with our hybrid working setup
• Private insurance to keep you covered
• Training budget & laptop ownership program to boost your productivity & growth
• Competitive compensation package with performance bonus.
• Flexible & anniversary leaves to support work‑life balance and celebrate milestones

If you’re excited about building consumer brands from the ground up, thrive in ambiguity, and want to shape the future of StickEarn’s new business initiatives, we’d love to hear from you!

Only shortlisted candidates will be contacted.