Brand & Marketing Head

Indospace Group; Kota Semarang; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading furniture company in Semarang is seeking a Brand & Marketing Head to develop and implement brand strategy, oversee marketing campaigns, and monitor brand performance. Candidates should have a degree in Marketing or Business Administration and prior experience in brand management, with a strong background in business analytics. This is a full-time position requiring at least 5 years of experience.

Qualifications

• Degree in Marketing, Business Administration, or a related field.
• Prior experience in Brand Management.
• Strong experience in business analytics and consumer insights.

Responsibilities

• Develop and execute brand strategy across all business aspects.
• Conduct market research to guide brand strategy.
• Collaborate on product development aligned with brand strategy.
• Oversee marketing and advertising campaigns.
• Build brand awareness and loyalty among stakeholders.
• Monitor brand performance metrics regularly.

Skills

Brand Management

Business Analytics

Consumer Insights Development

Excellent Communication

Creative Thinking

Education

Degree in Marketing, Business Administration, or related field

Job description

About Brand & Marketing Head

The Brand & Marketing Head is responsible for developing and maintaining the brand’s image and reputation. This includes managing the brand’s visual identity, messaging, and positioning, as well as monitoring and responding to customer feedback. A Brand & Marketing Head’s primary goal is to ensure that the brand is perceived in a positive way by customers and that it remains relevant in the marketplace.

What You Will Do

• Develop and implement the brand strategy: The Brand / Marketing Head will develop and execute plans to ensure the consistent representation of the company’s brand in all aspects of the business, including product design, packaging, advertising, and marketing.
• Conduct market research: The Brand / Marketing Head will conduct market research to gather information on customer preferences, market trends, and competitor strategies to inform and guide brand strategy.
• Oversee product development: They will collaborate with product design and development teams to create and launch new furniture products that align with the company’s brand and strategy.
• Manage marketing and advertising campaigns: The Brand / Marketing Head will oversee the development and execution of marketing and advertising campaigns that promote the furniture brand and drive sales.
• Build brand awareness and loyalty: The Brand / Marketing Head will work to build brand awareness and loyalty by developing relationships with key stakeholders, such as customers, partners, and employees.
• Monitor brand performance: They will regularly track and analyze brand performance metrics, such as sales, market share, and customer satisfaction, to ensure that the brand is meeting its goals and objectives.
• Collaborate with cross-functional teams: The Brand / Marketing Head will work with cross-functional teams, such as sales, product development, and marketing, to ensure that all aspects of the business support the brand strategy.

What You Will Need

• You have a degree in Marketing, Business Administration, or a related field.
• You have prior experience in Brand Management.
• Prior experience with a global furniture company is a plus
• You have strong experience in business analytics, consumer insights development, and a solid understanding of core marketing levers.
• You are an excellent communicator and creative thinker.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Position

Brand & Marketing Head

Location

Semarang, Indonesia

Employment Type

Full Time

Experience

5 Years

Apply on LinkedIn