Brand Manager

PT AKTIF ENERGI INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading Indonesian energy company is seeking a Digital Marketing Manager to lead their brand management strategies. The role involves collaboration with senior management, managing digital campaigns, and conducting market research. Ideal candidates should have a Bachelor's degree in Business Administration and 2-3 years of experience in digital marketing. Strong communication skills in English and Bahasa are essential, alongside proficiency in digital marketing channels and analytics tools.

Qualifications

• 2-3 years of experience in brand management or digital marketing is preferred.
• Proven track record in managing digital platforms.
• Ability to adapt in a fast-paced environment.

Responsibilities

• Collaborate with senior management to develop brand strategies.
• Manage content creation across digital platforms.
• Lead and analyze digital marketing campaigns.
• Work closely with multiple teams on brand initiatives.
• Conduct consumer insights and market research.
• Ensure consistent brand communication.
• Manage allocated marketing budgets.
• Monitor and report on key performance indicators.

Skills

Digital marketing channels knowledge

Strategic thinking

Communication skills

Project management

Proficiency in digital analytics tools

Education

Bachelor’s degree in Business Administration or related field

Job description

• Collaborate with senior management to develop and execute brand strategies aligned with company goals.
• Ensure marketing initiatives support long-term brand positioning and growth.

2. Digital Marketing and Content Strategy

• Manage content creation and paid/organic campaigns across digital platforms to increase brand awareness and drive conversion.
• Amplify brand presence across various channels such as social media, digital advertising, and social commerce.

3. Campaign Management

• Lead the development, execution, and analysis of digital marketing campaigns to ensure they meet business objectives.
• Provide insights into campaign performance and continuously optimize based on data.

4. Cross-Functional Collaboration

• Work closely with teams across Product Development, Sales, PR, and IT to ensure all brand initiatives are integrated effectively.
• Act as the brand ambassador internally and externally.

5. Consumer Insights and Market Research

• Regularly conduct research to identify market trends and competitor strategies to inform future brand strategies.
• Tailor brand offerings and messaging based on consumer insights.

6. Brand Communication

• Ensure consistent messaging across all marketing and communication channels.
• Manage the tone and voice of the brand in all internal and external communication materials.

7. Budget Management

• Operate within allocated budgets to plan and execute marketing programs, ensuring cost-effective execution.
• Optimize ROI by identifying cost-effective opportunities in marketing strategies.

8. Performance Tracking and Reporting

• Monitor and report key performance indicators (KPIs) related to marketing campaigns, engagement, sales, and brand health.
• Provide actionable insights to refine strategies and enhance brand growth.

Job Qualifications:

• Bachelor’s degree in Business Administration, Business Management, or related field.
• 2-3 years of experience in brand management or digital marketing, preferably within a consumer-focused company.
• Proven track record in managing digital platforms and running successful campaigns.
• Strong knowledge of digital marketing channels and proficiency in digital analytics tools.
• Strong creative, strategic thinking skills, excellent communication and presentation skills.
• Ability to adapt in a fast-paced, dynamic environment.
• Ability to manage multiple projects simultaneously while maintaining a high standard of work under tight deadlines.
• Excellent communication both in English and Bahasa.