Brand Manager

PT. Softex Indonesia; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading personal care company in Indonesia seeks an experienced Marketing professional to support the Marketing Manager. Responsibilities include managing brand activities, translating strategies into action, and leading marketing campaigns. Candidates must have at least 5 years of experience in the FMCG industry, strong communication and leadership skills, and be willing to work in BSD, South Tangerang.

Qualifications

• Min. 5 years of experience in Marketing Department, preferably in FMCG.
• Experience in Personal Care will be an advantage.
• Strong data analysis and market research skills.

Responsibilities

• Support Marketing Manager in brand activities.
• Translate brand strategies into effective marketing plans.
• Lead creative development for product promotions.
• Measure and report performance of marketing campaigns.
• Plan new product launches with relevant divisions.

Skills

Interpersonal skills

Communication skills

Leadership skills

Data analysis

Market research

Education

Bachelor's Degree (S1) in any discipline

Job description

This position will report and support Marketing Manager to manage the day-to-day brand activities, and implement the brand specific marketing strategy for their respective category. Monitors market trends, research consumer markets and competitor’s activities to identify business and key issues as well as oversee marketing and advertising activities to ensure consistency with product line strategy.

Job Description

• Act and serve as brand champion and owners to assist the marketing managers provide the vision, mission goals and strategies to match up to the formulation and direction established by the marketing leadership.
• Assisting Marketing Managers to translate brand strategies as defined in the marketing plan into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to "take action".
• Assist the marketing managers to measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Plan for the launch of new products in accordance with the marketing plan that has been established in collaboration with other divisions related to the procurement of new products (production, supply chain, finance)
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
• Brainstorm new and innovative growth strategies.

Essential requirements

• Min. Bachelor's Degree (S1) in any discipline
• Min. 5 years of experience in Marketing Department preferably in FMCG industry
• Having experience in Personal Care company will be an advantages
• Good interpersonal, communication and leadership skills
• Good in data analysis and research consumer markets
• Willing to be place at BSD, South Tangerang.