Assistant Brand Manager (Sales & Digital Strategist), Sulwhasoo

PT Laneige Indonesia Pacific; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty brand company in Jakarta Utara seeks a passionate Assistant Brand Manager to support the execution of brand strategy and annual plans. This role involves tracking sales performance, managing brand equity, and assisting in digital marketing campaigns aligned with sales goals. The ideal candidate has a bachelor’s degree and 3–5 years of experience in brand management or marketing, ideally within the beauty or FMCG sectors. Strong analytical, communication, and organizational skills are essential.

Qualifications

• 3–5 years of experience in brand management, marketing, or commercial roles.
• Experience in beauty, FMCG, retail, or consumer brands is preferred.
• Strong ownership mindset; results-driven with good organizational skills.

Responsibilities

• Support execution of brand strategy and annual plans.
• Monitor category performance and competitive activity within the beauty market.
• Gather customer and market insights to inform outreach strategies.

Skills

Strong analytical and commercial mindset

Good understanding of digital marketing and e-commerce

Strong communication and presentation skills

Proficiency in Microsoft Office / Google Workspace

Ability to manage multiple projects and timelines

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Assistant Brand Manager (Sales & Digital Strategist), Sulwhasoo

Support execution of brand strategy and annual plans

Ensure consistent brand identity, claims, and visual standards across stores, e-commerce

Assist in managing brand equity and product storytelling tailored to beauty consumers

Monitor category performance and competitive activity within the beauty market

Gather customer and market insights to inform outreach strategies

Assist BGM to manage and monitor A&P budget, to ensure expenditures are within budget

Sales Performance & Retail Excellence

Track sell‑in and sell‑out performance by SKU, category, and channel (offline stores, online)

Support execution of retail promotions, GWP, bundles, and seasonal campaigns

Work closely with sales and retail teams to ensure strong in‑store execution (displays, testers, BA readiness)

Prepare sales decks and performance summaries for internal and retail partner meetings

Support execution of digital marketing campaigns aligned with brand and sales goals

Coordinate performance across digital channels (paid ads, social media, marketplaces, website)

Monitor e‑commerce performance (traffic, conversion rate, AOV, ROAS)

Collaborate with e‑commerce team and agencies to optimize campaigns

Track campaign effectiveness and post‑campaign performance

Data Analysis & Reporting

Prepare weekly and monthly reports covering sales, digital, and campaign performance

Analyze data from dashboards, e‑commerce platforms, and digital analytics tools

Identify gaps, opportunities, and risks affecting sales and brand growth

Present insights clearly to BGM and key stakeholders

ROLES AND RESPONSIBILITIES:

Bachelor’s degree in Marketing, Business, Communications, or a related field

3–5 years of experience in brand management, marketing, or commercial roles

Experience in beauty, FMCG, retail, or consumer brands is preferred

Strong analytical and commercial mindset

Good understanding of digital marketing and e‑commerce

Ability to manage multiple projects and timelines

Strong communication and presentation skills

Proficiency in Microsoft Office / Google Workspace

Experience working with cross‑functional teams and agencies

Results‑driven with strong ownership mindset

Highly organized and detail‑oriented

Proactive, adaptable, and collaborative

Passion for beauty brands and consumer marketing

Comfortable working in a fast‑paced, performance‑driven environment

Established in September 1945, AMOREPACIFIC Corp. (referred to as ‘AMOREPACIFIC’) is committed to becoming the “Asian Beauty Creator” and has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products. Building upon its expertise balanced with tradition and modern science, AMOREPACIFIC has been operating a cutting‑edge R&D center and product distribution. The company joined UN Global Compact in 2007 in its pursuit of sustainable management that matches the global standards and was admitted to the Dow Jones Sustainability World Index (DJSI World) in 2010.