APAC Product Marketing Manager, SMB (Indonesia)

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading social media platform is seeking an APAC Product Marketing Manager for SMB in Indonesia. The role involves managing product marketing strategies, conducting market and customer research, and leading go-to-market strategies for advertising products aimed at the SMB segment. The ideal candidate will have 3-5 years of experience in product management or marketing, possess strong communication and analytical skills, and be proficient in English and Bahasa Indonesia.

Qualifications

• 3-5 years of experience in product management, marketing or operations, especially in SMB advertising.
• Strong research and data analysis skills with a customer-centric mindset.
• Experience delivering complex projects on fast-paced schedules.

Responsibilities

• Conduct in-depth market and customer research to inform product improvements.
• Lead the regional GTM strategy for ads products.
• Create scalable processes and support BAU operations of the PMM team.

Skills

Research

Data analysis

Problem solving

Communication

Presentation

Analytical skills

Job description

APAC Product Marketing Manager - SMB - Indonesia

Team Introduction TikTok's SMB (Small to Medium size Business) Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer‑centric mindset, who proactively drive TikTok ads solutions adoption to help clients grow their business on TikTok.

Responsibilities

1. In-depth Market and Customer Research (Inbound)

• Be the voice of the market and customers — synthesize insights for product improvements and GTM decisions.
• Influence and partner closely with product teams to realize product improvements that drive product market fit.
• Build a data‑backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap.

Lead Regional GTM Strategy (Outbound)

• Define and execute regional (APAC/market‑specific) GTM strategy for evolving ads products
• from launch to GA.
• Set clear product adoption targets and success metrics; align cross‑functionally on the plan.
• Drive product adoption‑led revenue growth via scalable activations in close partnership with cross‑function teams (e.g. sales, marketing, product, strategy and data science team.)

Product & Operational Excellence

• Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
• Support BAU operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, etc.

Qualifications

Minimum Qualification(s)

• 3-5 years of experience in product management, marketing or operations, with experience with SMB advertising.

Strong research, data analysis and problem solving skills, with customer centric mindset.

• Experience in leading and delivering complex cross‑functional projects on a fast‑paced schedule.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills.
• Proficiency in English and Bahasa Indonesia is a must in order to communicate with the global product team and local sales team.