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Marketing Specialist
Job summary
A company in the food and beverages industry is seeking a Marketing Specialist based in Ipswich. You will be responsible for crafting and managing content to drive brand awareness and engagement across diverse platforms including social media and websites. The role offers flexibility with hybrid options and generous parental leave. Ideal candidates have a background in marketing roles such as Marketing Coordinator or Executive.
Benefits
Qualifications
- Experience in marketing roles such as Marketing Coordinator, Marketing Executive, or similar.
- Strong understanding of content management across various platforms.
- Excellent communication skills, both written and verbal.
Responsibilities
- Create, manage, and optimize content for brand promotion.
- Support Sales Managers in selling products to meet targets.
- Conduct market research and competitor analysis.
Skills
Do you have a knack for crafting engaging content and driving brand awareness across multiple platforms?
A company based on the outskirts of Ipswich, operating in the food and beverages industry.
As the Marketing Specialist you’ll be responsible for creating, managing, and optimising content to promote the brands and generate engagement. You will focus on driving brand awareness, engagement, and lead generation across platforms like social media, blogs, emails, and websites. You will also work closely with a team of two to ensure cohesive, creative marketing campaigns.
Key Responsibilities:
- Support the Sales Managers in selling the product portfolio to agreed customers in the UK/Ireland to meet sales and profitability targets as set by the strategic plan.
- Deliver content in line with the Group Marketing Strategy, ensuring that the business markets its products in a consistent, accurate, professional, and timely manner with customers.
- Keep the Marketing Strategy and budget under review and update the Strategy Action Plan on an annual basis.
- Develop and maintain an Annual Marketing Calendar to structure key marketing initiatives and ensure alignment with business goals.
- Conduct appropriate market research, including competitor analysis, demographic and economic reviews, and examination of trends.
- Responsible for the successful creation of marketing content, including customer presentations and external/internal marketing communication.
- Act as ‘brand guardian’ and maintain/order any brand assets.
- Assist with creative campaigns and promotional events that can make a difference to success according to trends and customer requirements.
Time off flexibility, Hybrid options, Christmas Shutdown with no annual leave required, Enhanced Parental Leave what more could you want?
This role would suit candidates who have worked as a Marketing Co-ordinator / Marketing Executive / Marketing Manager / Marketing Lead / Marketing Strategist
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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