Influencer Marketing Executive

Harvey Nichols; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A luxury department store in London is looking for an Influencer Marketing Executive. The ideal candidate will be responsible for building influencer partnerships, developing compelling campaigns, and driving marketing strategies in the fashion and beauty sectors. This role requires strong communication skills and previous experience working with influencers. A generous staff discount and opportunities for career development are offered.

Benefits

Up to 40% off fashion

Clothing allowance

Flexible working

Generous staff discount

Qualifications

• Experience in a commercial or target-driven environment, either agency or in-house.
• Previous experience working with influencers.
• Strong interest in fashion, beauty, and food.

Responsibilities

• Develop influencer partnerships to grow the commercial offering.
• Assist in delivering the annual marketing calendar.
• Create bespoke proposals for influencer partnerships.
• Manage influencer campaigns within budget.
• Liaise with influencers for store appointments.

Skills

Experience with influencers

Strong mathematical competency

Excellent written and verbal communication skills

Proficient in Excel, PowerPoint, Word

Strong passion for social media

Organised and proactive

Job description

Harvey Nichols is developing its influencer portfolio and is recruiting for a confident self-starter to join the team. We are seeking an exceptional Influencer Marketing Executive to join the Press and Marketing Department to be part of helping to shape the future of Influencer Marketing at Harvey Nichols.

This role forms a key part of the Press and Marketing team, helping to shape the future and driving Harvey Nichols vision across all families of business through strategic influencer partnerships.

Working closely with the Press & Marketing Managers and Director of Press & Marketing, this role is responsible for developing influencer partnerships to grow our commercial offering across all areas of the business, delivering memorable and ground-breaking campaigns and PR.

This role will suit a really organised individual with experience in working with influencers and a strong interest in fashion, beauty and food and beverage, who is willing to hit the ground running.

How do we reward your hard work…?

At Harvey Nichols, we champion career development and are passionate about our people. We will do all we can to support your journey and career path with us. Alongside this, you will have access to a world of amazing benefits such as...

• Up to 40% off fashion
• Up to 40% off hospitality
• 30% off beauty and perfumery, wine and spirits
• Clothing allowance

You will also have access to charity days, a season ticket / bike loan; learning and development opportunities; to our Employee Assistance Program - Retail Trust and recognition schemes and the opportunity to join one of our Employee groups – Wellbeing, Diversity & Inclusion and sustainability. These are just some of the reasons people join and stay!

What you will be doing

• Working with the Press & Marketing Managers to identify key opportunities for influencer activity across the business
• To assist the PR & Marketing Managers to deliver the annual marketing calendar with always-on influencer activity
• Building a good rapport with key social media influencers
• Generating and pro-actively pitching opportunities to potential influencer partnersWorking closely with all areas of the business (buying, marketing, online, trading etc) in developing influencer partnership opportunities
• Creating bespoke proposals for influencer partnerships and responsible for all steps of the process : pitching, closing, implementing, and reporting
• Working closely with the PR & Marketing Managers to identify and recruit influencer partners for product and brand promotion
• Plan and manage budgeting for specific projects, monitoring results and ROI
• To deliver each influencer campaign on time and within budget
• Proactively drive social media coverage through influencer seeding and partnerships
• Liaise with influencers and hold store appointments as appropriate
• Manage stock borrowed and returned to the store by key media, using the approved processes
• Oversee any store influencer filming and photography
• General press and marketing duties

A bit about your experience

• Experience within a commercial or target driven environment preferable either agency or in-house
• Previous experience of working with influencers
• Previous experience of working on commercial marketing campaigns
• Strong mathematical competency for sales / budget analysis and management
• Proficient in Excel, PowerPoint, Word
• Excellent administrative and presentation skills
• Strong passion for social media
• Luxury experience desirable

A bit about you

• Team player
• Strong negotiator
• Innate interest and knowledge of social media
• Demonstrates leadership potential
• Organised, efficient and proactive
• Accuracy and attention to detail (copy checking, figures, minutes, spelling and grammar)
• Strong creative and design judgement
• Self-motivated and shows initiative
• Confident, ambitious and outgoing personality
• Excellent written and verbal communication skills

All your hard work, rewarded

• Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including :
• Flexible working
• Very generous staff discount plus annual clothing allowance