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McCann

Prestbury, United Kingdom

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03021031633f

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24.04.2025

08.06.2025

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Senior Communications Planner (Fixed Term Contract)

Location: McCann Campus, Macclesfield (Hybrid working)

About Us...

Ghosts. A swimming pool. At McCann Manchester, it’s fair to say we’re a little different. Here the people make the agency, they are what makes our work so unique. That’s why we’re on the look-out for the people who will fit best. We’re a creative agency spread across eight acres of countryside in Cheshire, and the rumours are true, we also have a pub, bistro and gym all on-site. McCann Manchester is a big family – the largest integrated agency in the UK in fact. We work with some of the UK’s most interesting brands and we’re looking for a Senior Communications Planner to come and join us covering a period of maternity leave. Armbands optional.

The Part You’ll Play as Senior Communications Planner…

As Senior Communications Planner you’ll be the strategic architect of our media campaigns and evergreen platforms. The Comms Planner sits at the intersection of ideas and media, partnering closely with the Brand Experience, Creative and Media Planning and Buying Teams to ensure a comms idea is properly integrated across the channels that best meet a brand’s communications tasks. This role calls for a strategist with a creative heart and an analytical mind who can contextualise an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

Key Responsibilities of the Senior Communications Planner:

• You’ll lead day-to-day comms planning for high-profile dynamic accounts; play a key role in building trusted relationships with clients alongside other McCann teammates across the network
• Partner closely with Strategy and Creative leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
• Partner closely with the clients’ owned channel teams to ensure that communication ideas are adopted and executed seamlessly throughout social, PR, eCRM and .com properties
• Partner with the Brand Experience Strategy Director and UX Teams to develop specific and detailed consumer journeys for each campaign or activity
• Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
• Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
• Read and analyse campaign metrics and leverage insights from data to improve comms effectiveness
• Demonstrate an understanding of consumer behaviours within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH and search
• Showcase an understanding of both traditional and digitally-enhanced media, social and emerging platforms and technologies
• Occasionally participate in new business pitches

You'll be able to demonstrate:

• Previous experience in a communications planning and/or media planning
• Experience in an advertising, digital or media agency (or a combination of all three)
• Experience with integrated advertising campaigns across multiple media channels and the ability to demonstrate their impact on the brand
• Superior professionalism with clients and internal teams
• Some experience analysing campaign performance and an understanding of the role analytics plays in selling and measuring ideas (including Google Analytics as a tool)
• Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present
• Well organised and detail-oriented
• Ambitious personality who is open to helping with any task
• Ability to work under pressure and deadlines

You’ll Have Access To…

• A competitive financial and benefits package and a culture ideally suited to those who enjoy pursuing personal career development
• The opportunity to work within the largest integrated agency in the UK, in stunning surroundings, with specialist departments including, animation, video production, planning, digital creative and development and social media
• An outstanding working environment that really is hard to beat. Based on an 8 acre site, the four main buildings form a campus that includes a subsidised Bistro, free car parking, free access to an onsite gym and an outdoor heated pool (for when the weather gets warmer!)

The Truth…

Working with McCann will be a journey, it’ll be both fun and challenging. We want you to grow with us and create work our clients will be excited about and work you will feel proud of.