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Digital Marketing Manager
Job summary
A business consulting firm in the UK is seeking a Brand and Business Development Manager. This role involves designing and executing campaigns to build awareness of services and products, generating leads, and collaborating across teams. Candidates should have experience in B2B marketing and a strong understanding of digital advertising. This is a full-time position with a remote-first policy.
Qualifications
- Experience in B2B marketing, preferably in tech, SaaS, or consultancy.
- Proven ability to generate and nurture leads.
- Comfortable with strategy and execution in campaigns and outreach.
Responsibilities
- Plan and run campaigns across multiple channels.
- Drive outreach and inbound campaigns for lead generation.
- Manage marketing collateral and ensure brand consistency.
Skills
We’re looking for a Brand and Business Development Manager who is both strategic and hands-on. You’ll design and execute campaigns that build awareness of our client’s services and products, while also being comfortable picking up the phone, sending outreach emails, and creating opportunities directly.
Direct message the job poster from Sanderson
London HQ – Remote first policy
- Experience in B2B marketing (tech, SaaS, or consultancy preferred).
- Proven ability to generate and nurture leads.
- Comfortable with both strategy and execution (campaigns, outreach, reporting).
- Experience in managing and optimising Webflow websites.
- Strong knowledge of PPC, LinkedIn Ads, Google Ads, analytics, and SEO.
- Ability to create high-quality innovative marketing collateral and sales-enablement material.
- Strong communicator who can work across marketing, sales, and leadership teams.
- Entrepreneurial, proactive, results-driven, and ready to grow with the business.
- Plan and run integrated campaigns across PPC, LinkedIn Ads, Google Ads, and email.
- Drive top-of-funnel activity: outreach, inbound campaigns, events, and webinars.
- Support sales/BD team with targeted campaigns to generate qualified leads.
- Create and manage marketing collateral (brochures, decks, one-pagers, case studies).
- Ensure all branding and creative assets are consistent, modern, and impactful.
- Collaborate with our content specialist for thought leadership, blogs, and case studies.
- Manage website updates, landing pages, and UX improvements in Webflow.
- Track and report on web analytics, campaign performance, and lead conversion.
- Optimise website to improve lead generation and SEO performance.
- Organise and promote webinars, client events, and industry conferences.
- Represent the brand externally, building awareness in target communities.
- Work closely with the Digital Engagement Lead to align on content strategy, SEO, and messaging.
- Partner with the BD team to ensure campaigns and materials support pipeline goals.
Mid-Senior level
Full-time
Business Consulting and Services
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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