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Global Brand Lead
Job summary
A global consulting firm is seeking a Global Head of Brand & Communications to enhance its brand presence in the energy and power transmission sector. You will lead the brand strategy, oversee international events, and manage cross-functional collaboration. The ideal candidate has over 10 years of experience in branding and marketing, with a strong background in B2B sectors. This position demands expertise in international communications and team leadership, with fluency in English and proficiency in additional languages as a plus.
Qualifications
- 10+ years of experience in branding/marketing/communications.
- A minimum of 5 years in B2B engineering, energy, power, or industrial sectors.
- Solid expertise in international brand communications.
Responsibilities
- Develop and implement the global brand promotion strategy.
- Plan and execute international exhibitions and conferences.
- Build and maintain relationships with industry associations and media.
Skills
Education
Global Head of Brand & Communications – Energy & Power Transmission
Location: Flexible within EU / US / Canada / Australia / Latin America
We are seeking a dynamic Global Head of Brand & Communications to shape and lead our international brand presence in the energy and power transmission sector. This is a strategic leadership role that will drive global recognition, industry influence, and market expansion.
Brand Strategy & Positioning
- Develop and implement the company's global brand promotion strategy across EU, US, Canada, Australia, and Latin America.
- Define and unify brand positioning and messaging to enhance recognition and influence in the energy and power transmission sector.
Marketing & Events
- Plan and execute international exhibitions, conferences, and forums (e.g., CIGRÉ, IEEE PES, ENTSO-E).
- Manage partnerships with PR, advertising, and event agencies to maximize brand impact.
- Lead the annual brand promotion budget and measure ROI.
Communications & Public Relations
- Build and maintain strong relationships with industry associations, media, and key opinion leaders.
- Oversee digital channels (website, social media, industry publications) and produce compelling case studies and storytelling campaigns.
- Manage brand-related PR issues to strengthen reputation in the global energy sector.
Cross-functional Collaboration
- Work closely with sales, technical, and project delivery teams to ensure brand promotion supports business growth.
- Support new market entries with brand penetration initiatives, including market research and industry engagement.
Team Leadership
- Build and lead an international brand & communications team.
- Develop in-house capabilities and mentor talent across regions.
- Bachelor's degree (or higher) in Marketing, Communications, PR, or related fields.
- 10+ years of experience in branding/marketing/communications, with 35 years in B2B engineering, energy, power, or industrial sectors.
- Solid expertise in international brand communications, cross-cultural marketing, and large-scale event management.
- Strong strategic mindset with hands-on execution capability; able to balance long-term positioning with short-term promotional needs.
- Fluent in English; proficiency in German, French, or Spanish is a strong plus.
- Proven track record of managing and developing cross-cultural teams.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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