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CRM Onboarding Lead – Global Lifecycle Growth
Job summary
A global fintech company based in London is seeking a CRM Manager to lead their global B2C lifecycle communications strategy. The successful candidate will design innovative onboarding strategies, manage lead generation flows, and collaborate across multiple teams to enhance customer experience. The role demands mid-level B2C or CRM experience with a proven track record in customer onboarding and lifecycle management. Candidates should be analytically driven and able to work effectively in global environments.
Qualifications
- Mid-level experience in B2C or CRM focused on segmentation.
- Experience in designing and optimising customer onboarding flows.
- Proven track record with lead generation and nurture programs.
- Experience with complex CRM programs and global environments.
- Strong communication with a customer-first attitude.
Responsibilities
- Drive global B2C lifecycle communications strategy.
- Design and execute onboarding strategies across regions.
- Manage lead generation and nurture flows.
- Collaborate with teams to ensure seamless execution.
- Utilise data for effective customer segmentation.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.