Senior Marketing Analytics Lead — Multichannel Insights (Hybrid)

The National Trust; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An environmental organization based in England seeks a Senior Marketing Analyst to enhance marketing performance through detailed analysis and reporting. You will be instrumental in measuring campaign effectiveness across various channels and developing a strategic Marketing Intelligence roadmap. Strong statistical and analytics skills are essential, as is the ability to communicate insights effectively. This role offers a comprehensive package including a pension scheme, flexible working, and employee discounts.

Benefits

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Gym memberships discounts

Holiday allowance up to 32 days

Qualifications

• Strong knowledge of statistical tools such as R, Python, SPSS, Alteryx or SAS.
• Expert knowledge of analytics tools such as Tableau and Adobe Analytics.
• Proven experience in tactical marketing analytics and ROI estimates.

Responsibilities

• Provide marketing teams with insights on KPIs and performance.
• Measure effectiveness of multichannel marketing campaigns.
• Develop Marketing Intelligence roadmap for improvements.

Skills

Statistical tools (R, Python, SPSS, Alteryx, SAS)

Analytics tools (Tableau, Adobe Analytics, Salesforce Marketing Intelligence)

Marketing attribution and measurement methods

Tactical marketing analytics

Presentation skills

Team collaboration

Marketing channel data knowledge

Job description

An environmental organization based in England seeks a Senior Marketing Analyst to enhance marketing performance through detailed analysis and reporting. You will be instrumental in measuring campaign effectiveness across various channels and developing a strategic Marketing Intelligence roadmap. Strong statistical and analytics skills are essential, as is the ability to communicate insights effectively. This role offers a comprehensive package including a pension scheme, flexible working, and employee discounts.