Licensing Sales Manager - Party (Fixed-term contract)

Disneyland Hong Kong; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading entertainment company is seeking a Licensing Sales Manager for a fixed-term contract in London. This role will focus on managing strategic planning and execution for Hardlines and Party categories across the EMEA region. The successful candidate will lead licensee relationships, negotiate contracts, and collaborate on marketing initiatives to drive growth. Applicants should have experience in product development or commercial sales in related industries. This position offers competitive benefits including annual leave and Disney discounts.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Proven experience in product development, merchandising, or sales in girls' dress-up or party categories.
• Strong understanding of the consumer products industry.
• Demonstrated ability to build and manage commercial relationships.

Responsibilities

• Partner with senior managers to implement strategies for Hardlines and Party.
• Use market trends to grow girls' dress-up and party business.
• Lead annual operating plan and forecasting for licensees.

Skills

Product development experience

Commercial sales

Analytical mindset

Proficient in MS Office

Fluent in English

Digital marketing

Excellent planning skills

Job description

Licensing Sales Manager - Party (Fixed-term contract)

Are you passionate about bringing Disney magic to life through celebration and creativity? As aLicensing Sales Manager, you’ll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus ongirls’ dress-up, apparel, and party categories.

You’ll lead strategic planning and execution for Hardines and Party, manage key licensee relationships, and identify new partners to drive category growth. Your work will directly influence how Disney is represented in party experiences across the region.

This is a full-time, fixed-term contract covering parental leave, based in our London Hammersmith office, four days a week.

What You Will Do

• Partner with the Senior Licensing Sales Manager/Licensing Sales Director to implement long-term strategies forHardlines and Party, aligning with franchise and category goals.
• Use market trends, consumer insights, and commercial data to shape strategies that grow thegirls’ dress-up, apparel, and partybusiness across EMEA.
• Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
• Manage and grow relationships with licensees in thegirls’ dress-up and partyspace, ensuring strong joint business planning and performance.
• Negotiate regional contracts and ensure alignment with global and local stakeholders.
• Collaborate with creative and product development teams to bring innovative Hardines and Party products to market, ensuring brand integrity and commercial success.
• Support licensees and retailers with marketing initiatives that drive sell-through, including digital, social, and in-store activations.
• Champion Disney’s International Labour Standards (ILS) process with suppliers in the Hardines and Party categories.
• Lead new business development efforts and research to identify scalable opportunities indress-up, partywear, and related hardlines.
• Represent the category in market meetings and share best practices across regions.

Required Qualifications & Skills

• Proven experience inproduct development, merchandising, or commercial saleswithingirls’ dress-up, hardlines, or party categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build and manage commercial relationships, lead cross-functional collaboration, and deliver against financial targets.
• Analytical mindset with the ability to translate data into actionable strategies.
• Agile and proactive in identifying new opportunities and adapting to change.
• Proficient in MS Office tools and fluent in English; additional European languages are a plus.
• Strong grasp of digital and retail marketing, with a creative and strategic approach to problem-solving.
• Excellent planning, organizational, and influencing skills.
• Cultural awareness and sensitivity to local market dynamics across EMEA.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.