Global Head of Content & Brand Storytelling

COS; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading fashion brand in the UK is seeking a Global Head of Content to drive the storytelling strategy and align brand messaging. This pivotal role involves creating a cohesive content plan and ensuring brand consistency across channels. The ideal candidate will have extensive experience in global content development and a deep understanding of luxury fashion. Benefits include a competitive package, staff discounts, and opportunities for career progression. This is a full-time, permanent position based in London with some remote flexibility.

Benefits

25 days holiday

25% staff discount

Retail Trust membership

Pension scheme

Discounted gym membership

Cycle to work scheme

Qualifications

• Proven senior experience in global content, editorial or brand storytelling roles, within the fashion industry.
• Strong strategic thinking with creative excellence in language, tone and narrative.
• Deep passion and understanding of luxury and desirable fashion, working with womenswear and menswear collections.
• Experience of balancing and optimising brand-led marketing within commercial potential.

Responsibilities

• Lead and develop the global content, copy and social media team.
• Set the global content and messaging strategy aligned to brand and marketing objectives.
• Deliver content briefs for creative teams to align on shoot needs and narrative.

Skills

Content & strategy development

Brand storytelling & messaging

Commercial excellence

Customer centric

Strong leader

Job description

A leading fashion brand in the UK is seeking a Global Head of Content to drive the storytelling strategy and align brand messaging. This pivotal role involves creating a cohesive content plan and ensuring brand consistency across channels. The ideal candidate will have extensive experience in global content development and a deep understanding of luxury fashion. Benefits include a competitive package, staff discounts, and opportunities for career progression. This is a full-time, permanent position based in London with some remote flexibility.