Digital Marketing Executive | Beauty Brands

THG; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global e-commerce leader in Manchester is seeking a Digital Marketing Executive to enhance brand engagement and customer retention. This role involves implementing multi-channel digital campaigns, understanding beauty trends, and collaborating with cross-functional teams. Ideal candidates have a Bachelor's in Marketing and over 2 years of digital marketing experience, particularly in the beauty sector. Join a dynamic team with a focus on innovation and brand success while enjoying comprehensive benefits including enhanced leave and wellbeing support.

Benefits

Access to bespoke development programmes

25 days annual leave plus bank holidays

State-of-the-art on-site gym

Up to 50% staff discount on THG brands

Qualifications

• 2+ years’ experience in digital marketing, ideally in beauty or lifestyle.
• Strong understanding of consumer behaviour and industry dynamics.
• Ability to multitask and meet deadlines in a fast-paced environment.

Responsibilities

• Plan, support and implement multi-channel digital marketing campaigns.
• Stay updated on beauty trends to inform marketing strategies.
• Work with cross-functional teams to ensure campaigns support business objectives.

Skills

Digital marketing experience

Knowledge of beauty trends

Proficiency in social media platforms

Strong communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Canva

Email marketing tools

Job description

As a Digital Marketing Executive you will support the AMELIORATE brand team in leading and implementing exciting marketing initiatives that strengthen our brand presence, engage our online community, and drive brand awareness and customer retention. You’ll work closely with cross‑functional teams to execute high‑performing campaigns, events and launches that reflect the latest beauty trends and consumer behaviours.

Responsibilities

• Plan, support and implement multi‑channel digital marketing campaigns (social media, email) aligned with brand goals.
• Uphold the brand’s mission to promote science‑backed skincare and dermatologist trust.
• Stay updated on beauty trends, consumer behaviour, and competitor activities to inform marketing strategies.
• Support ideation and execution of 360 web and channel‑specific content for various platforms in both written and visual formats, working collaboratively with channel leads across Blog, App, Paid Social, etc.
• Work with the e‑com team to monitor & report performance, track KPI's, influencer results, and website analytics.
• Generate reports to measure the success of campaigns and provide insights for improvement.
• Work closely with cross‑functional teams (sales, PR, product) to ensure campaigns support overall business objectives.
• Bring innovative ideas to improve digital presence, campaign creativity, and audience engagement.
• Ensure all digital content aligns with the brand’s voice, tone, and aesthetics.
• Maintain consistency across all marketing channels and touchpoints.
• Continuously improve personal skills to contribute more effectively to the team and company growth.
• Demonstrate agility – adapt quickly based on performance data and trends and the needs of the business.

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media or related field.
• 2+ years’ experience in digital marketing, ideally within the beauty, skincare, or lifestyle sector.
• Strong understanding of beauty trends, consumer behaviour, and industry dynamics.
• Proficiency in social media platforms, Canva, Google Ads/Analytics, email marketing tools, and content management systems.
• Creative mindset with strong aesthetic sensibility and attention to detail.
• Ability to multitask, prioritise, and meet deadlines in a fast‑paced environment.
• Excellent written and verbal communication skills.
• A solid grasp of the English language, immaculate grammar and the ability to spot errors quickly.
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner ideal but not necessary.
• Self‑starter with project management skills.
• Can‑do attitude.

About Us

We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2500 people who work together, lead by example, and think BIG.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

Benefits

• Access bespoke development programmes
  • Designed and developed by our in‑house L&D team.
  • Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider.
• Enhanced Leave
  • 25 days annual leave plus bank holidays.
  • Enjoy your birthday off on us.
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support
  • Access face‑to‑face and virtual appointments with our in‑house GP.
  • Access our in‑house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) provided by Bupa.
  • State‑of‑the‑art on‑site gym.
  • Access to on‑site physio.
• Other Perks
  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On‑site staff shop.
  • Access to on‑site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.