Brand Manager – Trade & DIY Lead (Purdy, Ronseal)

Sherwin-Williams; Reading; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading coatings company in the UK is seeking a proactive Brand Manager to drive strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY market. The role includes leading brand strategy, developing integrated marketing campaigns, and collaborating with various teams. This opportunity offers a competitive salary, hybrid working, and innovative training programs. Ideal for someone with brand management experience and a passion for shaping respected brands.

Benefits

Competitive salary and company bonus

Company contributed pension

Work life balance - hybrid and flexible working schedule

Career growth opportunities

Continuous training programs

Well-being and inclusion programs

Qualifications

• Proven experience in brand management, preferably FMCG, trade, DIY, or related sectors.
• Strong understanding of the trade and merchant environment.
• Skilled in integrated marketing planning and campaign delivery.

Responsibilities

• Lead brand strategy for Purdy, Geocel, and Thompsons.
• Support Ronseal initiatives in DIY.
• Develop integrated marketing campaigns across various platforms.
• Drive visibility and advocacy in merchant channels.
• Partner with teams to deliver cohesive brand activity.
• Manage budgets and measure performance.

Skills

Brand management

Trade and merchant environment understanding

Integrated marketing planning

Campaign delivery

Collaboration

Job description

A leading coatings company in the UK is seeking a proactive Brand Manager to drive strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY market. The role includes leading brand strategy, developing integrated marketing campaigns, and collaborating with various teams. This opportunity offers a competitive salary, hybrid working, and innovative training programs. Ideal for someone with brand management experience and a passion for shaping respected brands.