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Digital Marketing Specialist - Ghana - Industry
Job summary
Une entreprise innovante internationale recherche un Spécialiste Marketing Digital pour diriger des initiatives marketing. Vous serez responsable de la stratégie de marketing digital et de la gestion de campagnes multicanales. Le candidat idéal possède 5 à 10 ans d'expérience en marketing digital, de préférence en B2B ou B2C, avec une expertise solide en SEO/SEM, réseaux sociaux et contenu. Ce poste inclut la relocalisation à Accra et offre un package compétitif selon l'expérience.
Benefits
Qualifications
- 5 à 10 ans d'expérience pertinente en marketing digital, idéalement en B2B ou B2C.
- Expérience dans des marchés internationaux ou émergents.
- Expertise forte sur les canaux de marketing digital.
Responsibilities
- Définir et exécuter la stratégie de marketing digital local.
- Gérer et optimiser des campagnes multicanales.
- Surveiller et analyser les performances des campagnes.
Skills
Education
- Innovative International Group
- Excellent Growth Opportunities
Our client is an internationally expanding group, specializing in industrial products and commercial solutions. With a growing presence in West Africa, they are seeking a Digital Marketing Specialist to lead digital marketing initiatives and support the growth of both their consumer (B2C) and professional (B2B) offerings. This role includes full relocation to Accra.
Reporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement.
- Implement and execute the local digital marketing strategy in alignment with Group objectives.
- Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).
- Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.
- Monitor and analyze campaign performance, provide insights, and optimize ROI.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.
- Support the organization and promotion of local or digital marketing events.
You hold a Bachelor's or Master's degree in Marketing, Digital Communication, or a related field, and you have 5 to 10 years of relevant experience in digital marketing, ideally in a B2B or B2C environment. During your career, you have gained experience working in international or emerging markets and have successfully implemented digital marketing strategies adapted to local market specificities. You possess strong expertise across digital marketing channels, including SEO/SEM, social media, content marketing, and analytics. Fluency in English is required, and knowledge of French is a plus.
Competitive package and Benefits based on experience
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.