Digital Marketing Specialist - Ghana - Industry

Michael Page (France); France; À distance; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise innovante internationale recherche un Spécialiste Marketing Digital pour diriger des initiatives marketing. Vous serez responsable de la stratégie de marketing digital et de la gestion de campagnes multicanales. Le candidat idéal possède 5 à 10 ans d'expérience en marketing digital, de préférence en B2B ou B2C, avec une expertise solide en SEO/SEM, réseaux sociaux et contenu. Ce poste inclut la relocalisation à Accra et offre un package compétitif selon l'expérience.

Prestations

Package compétitif

Avantages basés sur l'expérience

Qualifications

• 5 à 10 ans d'expérience pertinente en marketing digital, idéalement en B2B ou B2C.
• Expérience dans des marchés internationaux ou émergents.
• Expertise forte sur les canaux de marketing digital.

Responsabilités

• Définir et exécuter la stratégie de marketing digital local.
• Gérer et optimiser des campagnes multicanales.
• Surveiller et analyser les performances des campagnes.

Connaissances

SEO/SEM

Marketing de contenu

Réseaux sociaux

Analyse des données

Formation

Bachelor ou Master en Marketing ou Communication Digitale

Description du poste

• Innovative International Group
• Excellent Growth Opportunities

À propos de notre client

Our client is an internationally expanding group, specializing in industrial products and commercial solutions. With a growing presence in West Africa, they are seeking a Digital Marketing Specialist to lead digital marketing initiatives and support the growth of both their consumer (B2C) and professional (B2B) offerings. This role includes full relocation to Accra.

Description

Reporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement.

Key Responsibilities

• Implement and execute the local digital marketing strategy in alignment with Group objectives.
• Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).
• Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.
• Monitor and analyze campaign performance, provide insights, and optimize ROI.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.
• Support the organization and promotion of local or digital marketing events.

Profil recherché

You hold a Bachelor's or Master's degree in Marketing, Digital Communication, or a related field, and you have 5 to 10 years of relevant experience in digital marketing, ideally in a B2B or B2C environment. During your career, you have gained experience working in international or emerging markets and have successfully implemented digital marketing strategies adapted to local market specificities. You possess strong expertise across digital marketing channels, including SEO/SEM, social media, content marketing, and analytics. Fluency in English is required, and knowledge of French is a plus.

Conditions et Avantages

Competitive package and Benefits based on experience