Product Marketing Manager

Eon Dental; Crouseilles; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading medical devices company in Nouvelle-Aquitaine is looking for a Product Marketing Manager to drive product success through market research and a strong go-to-market strategy. The role requires over 5 years of experience, strong English communication skills, and familiarity with dental products. Candidates should possess a proven track record in leading successful product launches and collaborating with cross-functional teams. This position offers growth opportunities in a dynamic work environment.

Prestations

Great culture and growth opportunity

Personal impact on customer experience

Work with cross-functional teams

Qualifications

• 5+ years of experience in a similar role.
• Strong English communication skills, both written and verbal.
• Product and technical understanding is essential.
• Experience in market research and analysis is required.
• Dental product experience is mandatory.
• Experience leading multiple product launches is a must.

Responsabilités

• Conduct competitor and market research to understand customer needs.
• Define unique value propositions for product positioning.
• Develop and execute launch plans for new products.
• Create effective sales collateral and training materials.
• Collaborate with cross-functional teams to ensure success.

Connaissances

Strong English communication

Market research & analysis

Product & technical understanding

Dental product experience

Experience leading launches

Description du poste

Who are we?

Eon Dental is a high-impact medical devices & tech company growing at neck-breaking speed. We are a team of over ~500 colleagues dedicated to making Eon Dental a leading global player in the clear aligner and dental services industry.

Eon Dental aims to deliver value to dentists and orthodontists worldwide by offering a superior quality product, dynamic pricing, treatment schemes as well as after-sales service and assistance.

Software and innovation are involved in all aspects of our product lifecycle, beginning from an engaging experience on the frontend applications that serves customers and dentists to robust backend solutions for process management and automation.

Our excitement about the vision and mission of the company has enabled us to foster a great culture and an exciting work environment that is based on building synergies and our team’s exceptional talent to make our customers’ experience outstanding.

Your Impact

The Product Marketing Manager role is based out of Europe and reports to the Marketing Head and will be responsible for driving product success by bridging Product, Sales, and Marketing, owning product messaging, positioning, and go-to-market (GTM) strategy, focusing on market research, launch plans, sales enablement, and ensuring customer adoption through compelling content and customer journey focus, acting as the voice of the customer internally.

What You’ll Do

• Market & Customer Insight: Conduct competitor & market research, understand customer needs, and analyze customer feedback.
• Product Positioning & Messaging: Define unique value propositions, create compelling narratives, and align messaging across segments.
• Go-to-Market (GTM) Strategy: Develop and execute launch plans for new products, driving commercial success.
• Sales Enablement: Create sales collateral, training materials, and tools to help sales teams sell effectively.
• Cross-Functional Collaboration: Work closely with Product, Sales, Marketing, and Brand teams.
• Customer Lifecycle: Guide customers from awareness to loyalty, focusing on retention and reducing churn.
• Adhere to the quality standards and safety procedures as per the company guidelines and local regulations.
• Take appropriate actions in relation to any hazards and work related issues, and elevate as needed to ensure prompt and effective resolution.
• Perform other job-related tasks as assigned by the line manager, in order to ensure the fulfillment of organizational objectives.

What To Bring

• 5+ years of experience in a similar role.
• Strong English communication, both written & verbal.
• Product & technical understanding.
• Market research & analysis experience.
• Dental product experience required.
• Successfully led several launches.
• Orthodontic product experience is preferred.

What We Offer

• Great culture and growth opportunity.
• The chance to personally impact Eon’s customer experience.
• Push your boundaries, working with highly motivated and cross-functional teams.

Interested?

Then, apply for this position by clicking on the apply button. All applicants must send an updated CV in English.