Playitas Resort, the leading sports resort in Europe, offers more than 30 different sports and fitness activities for everyone who wants to get fit, stay fit, or prepare for a sports event. Located in a picturesque bay next to the fishing village of Las Playitas on the beach, the resort features state-of-the-art facilities such as a heated Olympic pool, a bike centre with the latest road bikes and mountain bikes, 5 tennis courts, 4 padel courts, 2 multicourts, a climbing wall with 5 levels of difficulty, a boxing ring, indoor hall, a 700m² gym, open-air fitness park, and an 18-hole golf course.
Passionate about hospitality, sports, and commercial growth? Join our team and make an impact! We are seeking a motivated and proactive Assistant Marketing Manager to support and implement sales and marketing strategies, with a strong focus on the hospitality and sports tourism sectors. This role is ideal for a commercially driven professional who enjoys building client relationships and aims to grow brand visibility and revenue in both domestic and international markets.
Your responsibilities
- Marketing
- Plan, execute, and monitor marketing campaigns targeting leisure travelers, corporate clients, and sports organizations.
- Support management of social media platforms and create engaging content to promote the resort’s offerings and facilities.
- Conduct market and competitor analysis to propose innovative actions and positioning strategies.
- Create, update, and manage content for online and offline platforms.
- Oversee sourcing and management of merchandise and branded materials.
- Coordinate and supervise corporate photo and video shoots
- Ensure brand consistency across all marketing materials and communication channels.
- Collaborate with internal teams to develop promotional campaigns and event-related communications.
- Lead the Playitas Nature team, including implementation and follow-up of yearly objectives.
- Coordinate the Travelife sustainability certification process.
Sales & Business Development
- Identify and engage potential B2B clients such as corporate groups, travel agencies, sports federations, and event planners.
- Support creation of customized proposals and packages for events, retreats, camps, and group bookings.
- Maintain a structured sales pipeline and conduct regular follow-ups with leads and partners.
- Represent the resort at tourism fairs, industry workshops, and networking events to drive lead generation.
- Work closely with reservations and operations teams to ensure seamless delivery of group bookings.
- Monitor and analyze market trends to identify opportunities for sales growth and positioning.
- Promote cross-selling and upselling opportunities to maximize revenue and guest satisfaction.
Requirements
- Degree in Marketing, Business, Tourism, or a related field
- Minimum of 2 years of experience in sales, marketing, and/or commercial roles, preferably within hospitality or tourism.
- Strong commercial acumen and a customer-centric mindset.
- Excellent verbal and written communication skills.
- Availability to travel and work flexible schedules based on business needs.
- Fluent in English (mandatory); German highly valued; Spanish or other European languages are a plus.
- Confident in managing social media platforms and familiar with digital marketing tools and trends.
- Knowledge of SEO, SEM, Google Analytics, and Email Marketing.
- Proficient with design and content tools (e.g., Adobe Suite, Canva, CapCut).
- Highly organized, with strong multitasking abilities and a proactive, team-oriented attitude.
Affinity for sports and an active lifestyle is a plus.
If you are the ideal candidate and a sports enthusiast, please send your CV to [contact email].