VP Marketing

GALILEO RH; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading SaaS marketing firm in Madrid is seeking a Senior Marketing Manager to design and lead a pan-European marketing roadmap. The ideal candidate will have over 10 years of experience in senior marketing roles and proven leadership skills. Responsibilities include shaping market positioning, optimizing lead generation programs, and enhancing brand visibility across diverse European markets. Fluency in English is required, with strong analytical skills in CRM and marketing automation platforms. This role offers competitive compensation and a dynamic working environment.

Formación

• Extensive experience (10+ years) in senior marketing roles within SaaS companies.
• Proven leadership skills with the ability to influence at executive level.
• Strong analytical mindset with hands-on use of CRM and marketing automation platforms.

Responsabilidades

• Design and lead a pan-European marketing roadmap aligned with business growth priorities.
• Shape market positioning and narrative in collaboration with senior leadership.
• Build and optimize lead generation programs across digital channels and events.

Conocimientos

Leadership skills

Analytical mindset

Fluency in English

Herramientas

CRM platforms

Marketing automation platforms (HubSpot, Microsoft Dynamics)

Descripción del empleo

Market Strategy & Commercial Impact

Design and lead a pan-European marketing roadmap aligned with business growth priorities.

Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.

Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.

Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.

Brand Development & Visibility

Establish a coherent and differentiated brand presence across European markets.

Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.

Contribution of marketing to overall pipeline and revenue generation.

Increased brand recognition and visibility within target markets.

Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.

Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Scaling demand generation across multiple regions while maintaining relevance and quality.

Creating a unified brand experience in culturally diverse markets.

Aligning marketing closely with sales, product, and customer-facing teams.

Establishing reliable performance measurement in a growing and evolving tech environment.

Extensive experience (10+ years) in senior marketing roles within SaaS companies.

Proven leadership skills with the ability to influence at executive level.

Strong analytical mindset with hands‑on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).

• Professional fluency in English;