Social Expertise Consultant

Havas Group; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Social Media Expert to lead innovative advertising campaigns for high-profile clients. This role involves activating and optimizing paid media campaigns across various platforms, including Meta and TikTok, while utilizing advanced analytical tools to maximize campaign performance. With a focus on creativity and strategic planning, you'll work in a dynamic environment that values equal opportunities and fosters a culture of collaboration. If you have a passion for performance marketing and a knack for driving results, this is the perfect opportunity for you.

Formación

• 4-5 años de experiencia en campañas de medios pagados y marketing de rendimiento.
• Dominio avanzado de plataformas publicitarias como Meta y TikTok.

Responsabilidades

• Liderar la activación y optimización de campañas en redes sociales.
• Configurar y gestionar herramientas de seguimiento como Google Analytics.

Conocimientos

Gestión de Medios Pagados

Análisis de Datos

Estrategias Publicitarias

Creatividad

Comunicación en Inglés (C1)

Comunicación en Francés

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Twitter Ads

Google Analytics

Tableau

Power BI

Descripción del empleo

Agency :

Artemis Alliance

Job Description :

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients from a center of excellence working for global markets with junior profiles in their scope. The ideal candidate will have proven experience managing multiple advertising platforms, including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and will have an analytical and creative vision to exceed the client's objectives.

Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and other relevant ones.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics.
• Hold periodic meetings with Business Unit teams to present results.
• Analyze the competition to identify trends and improvement opportunities.
• Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

• Between 4 and 5 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Operational skills with a strong orientation towards performance marketing.
• C1 level of English mandatory.
• High level of French.
• Organization and ability to manage multiple accounts efficiently.

Technical skills

• Operational performance management tools (Pilot, IOMT).
• Business intelligence software (i.e. Tableau, Datorama, Power BI).
• Advertising technologies (e.g.ad servers,adplatforms) .
• Office software.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.