Global Marketing Specialist - Brackets & Wires

Ormco; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global leader in orthodontic products is seeking a Global Marketing Specialist in Madrid, Spain. This role involves developing marketing strategies, conducting market research, and collaborating with teams for successful product launches. Ideal candidates will have over 3 years of experience in product marketing, strong analytical skills, and the ability to create compelling content.

Formación

• 3+ years of experience in product marketing with a focus on global markets.
• Proven success in developing product marketing strategies.
• Strong analytical skills for market research and data interpretation.

Responsabilidades

• Develop and execute global product marketing strategies.
• Conduct market research and analysis to inform strategies.
• Create compelling product positioning and messaging.
• Collaborate with cross-functional teams for product launches.

Conocimientos

Market analysis

Content creation

Product marketing

Verbal communication

Written communication

Collaboration

Educación

Bachelor's degree in Marketing, Business Administration, or related field

Descripción del empleo

Overview

Global Marketing Specialist - Brackets & Wires

Join to apply for the Global Marketing Specialist - Brackets & Wires role at Ormco. You will be responsible for shaping the global narrative and driving the success of Ormco’s products, specifically our Damon and Wire / Brackets products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth.

Responsibilities

• Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions.
• Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
• Create compelling and differentiated product positioning and messaging that clearly articulates the value proposition to target audiences across various channels and regions.
• Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, white papers, presentations, webinars, and sales enablement materials.
• Collaborate closely with cross-functional teams including Product Management, Sales, and Marketing to ensure consistent messaging and successful product launches and ongoing marketing efforts.
• Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.
• Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years) in product marketing, with a focus on global markets.
• Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results.
• Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Experience developing content across various formats and channels.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Experience working with cross-functional and global teams.

Preferred Qualifications

• MBA or Master's degree in Marketing or a related field.
• Experience in orthodontics / dental categories.
• Familiarity with marketing automation tools and CRM systems.
• Experience with internationalization and localization of marketing materials.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industry: Medical Equipment Manufacturing
• This role can be based in either of the following locations: Madrid, Spain (or other locations as applicable)
• Compensation: Will be determined based on geographic location, professional background, and relevant experience.

About Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships rooted in respect and understanding.

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