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Marketing Reporting and Insights Specialist
Job summary
A leading retail technology company in British Columbia is seeking an experienced Digital Marketing Analyst to prepare campaign reporting and analyze performance data. You will lead training sessions and collaborate with leadership to enhance advertising effectiveness. The ideal candidate has over 5 years in marketing analytics, strong knowledge of Adobe Analytics, and a commitment to inclusive workplace culture. Salary up to $83,000, with competitive benefits.
Benefits
Qualifications
- 5+ years of experience in marketing analytics, retail media reporting, or digital marketing measurement roles.
- Advanced knowledge and hands-on experience with Adobe Analytics, GA4, and BI tools.
- Strong understanding of digital advertising measurement best practices.
Responsibilities
- Prepare campaign reporting for flagship campaigns and seasonal event vendor programs.
- Use digital marketing platforms to gather and analyze campaign performance data.
- Develop and maintain standardized reporting templates for all advertising campaigns.
- Lead training sessions for stakeholders to enhance understanding of campaign measurement.
- Collaborate with leadership to create a roadmap for advertiser campaign measurement.
Skills
Employer Industry: Retail Technology and Digital Marketing
- Salary up to $83,000.00
- Employee discounts on cutting-edge technology from day one
- Flexible health benefits and wellness program
- 100% matched company pension plan
- Opportunities for training and skill development
- Supportive and inclusive work culture that values diversity
- Prepare campaign reporting for flagship campaigns and seasonal event vendor programs, translating data into clear narratives and actionable recommendations
- Use digital marketing platforms to gather and analyze campaign performance data across various advertising products
- Develop and maintain standardized reporting templates and standard operating procedures for all advertising campaigns
- Lead training sessions for stakeholders, enhancing their understanding of campaign measurement and insights
- Collaborate with leadership to create a roadmap for advertiser campaign measurement and self-serve reporting
- 5+ years of experience in marketing analytics, retail media reporting, or digital marketing measurement roles
- Advanced knowledge and hands-on experience with Adobe Analytics, GA4, and BI tools (Power BI, Looker, and/or Tableau)
- Strong understanding of digital advertising measurement best practices and key performance indicators
- Experience conducting hypothesis testing, including A/B tests and incrementality tests
- Familiarity with various digital advertising and reporting platforms
- Proven ability to work collaboratively with cross-functional teams
#RetailTechnology #DigitalMarketing #MarketingAnalytics #CareerGrowth #InclusiveWorkplace
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