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Senior Field Marketing Manager

Twilio

Canada
À distance
CAD 75 000 - 95 000
Il y a 5 jours
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Senior Software Engineer (Analysis)

FOSSA

Vancouver
À distance
CAD 120 000 - 200 000
Il y a 5 jours
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Intuit

Northwestern Ontario
À distance
CAD 60 000 - 80 000
Il y a 5 jours
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Linux Devices Software Engineer

Canonical

City of Moncton
À distance
CAD 80 000 - 120 000
Il y a 5 jours
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Senior Back End Developer

CoLab Software

Canada
À distance
CAD 100 000 - 130 000
Il y a 5 jours
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À distance
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Senior Field Marketing Manager
Twilio
Canada
À distance
CAD 75 000 - 95 000
Plein temps
Il y a 5 jours
Soyez parmi les premiers à postuler

Résumé du poste

A leading communication solutions provider is looking for a Field Marketing Manager to plan and execute regional marketing campaigns. The role requires experience in B2B SaaS marketing, excellent communication skills, and the ability to drive lead generation. Remote work is offered with travel expectations, and the position emphasizes collaboration with sales teams to align efforts and maximize growth opportunities.

Prestations

Competitive pay
Generous time off
Healthcare benefits

Qualifications

  • 5-7 years experience in marketing and strategy execution in B2B SaaS.
  • Impeccable English written and verbal communication skills.
  • Experienced in delivering successful lead-generation strategies.

Responsabilités

  • Align marketing and sales departments.
  • Manage business performance and drive growth.
  • Develop demand generation programs for revenue growth.

Connaissances

Lead generation
Communication skills
Strategic thinking
Project management
Commercial acumen

Formation

Bachelor's degree or equivalent
Description du poste
Overview

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Field Marketing Manager.

About the job

This position is needed to plan and execute regional marketing campaigns to drive sales and brand awareness. You will align closely with sales teams, manage events, build local partnerships, and tailor global strategies to local markets. Your goals will include lead generation, supporting pipeline growth, and ensuring consistent messaging across regions.

Responsibilities
  • Align Sales and Marketing — Ensure that marketing and sales departments are working together
  • Manage business performance, drive new business growth and present results in regular meetings
  • Develop demand generation programs in partnership with the Performance Marketing, Product Marketing, Campaigns and SDR teams that result in revenue growth
  • Partner with GTM teams to define the target account set, identifying key acquisition opportunities and building clear, joint execution plans
  • Land and champion new logo acquisition plays, activating connected sales and marketing execution to maximise marketing spend to revenue
  • Build relationships — Build trust with target accounts
  • Create clarity in the target account set regarding Twilio strategy, solution and product relevance by designing and delivering activities that speak to particular pain points and challenges
  • In conjunction with the GTM org identify the best plan of action to maximize ROI and ensure all relevant stakeholders in the business are focused on prospect experience
  • Develop programmes — Create customised marketing programmes for target accounts
  • In conjunction with other relevant stakeholders and teams; develop, socialise, and execute the marketing strategy for New Business in line with marketing and sales priorities, as well as corporate initiatives
  • With a focus on ROI within the target account set; plan, coordinate, and execute (where owned) all aspects of relevant activities
  • These may include: Top of funnel/awareness building tactics, Webinars, trade shows and first party events, Online and offline lead generation activity, Content design and delivery, Trade association partnership and media delivery, In-account communications and activities
  • Manage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as required
  • Measure campaigns — Evaluate the effectiveness of marketing campaigns
  • Report on key New Business performance metrics across the funnel and ensure all stakeholders are kept up to date on progress within the target account set
  • Manage the New Business marketing budget and report as relevant on ROI vs spend
  • Optimise spend and activity delivery, adjusting tactics as necessary to ensure optimum prospect experience and maximum ROI
Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn\'t followed a traditional path, don\'t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

  • 5-7 years experience in marketing and go-to-market strategy execution within the enterprise software/SaaS markets, with 2 years overseeing demand generation, in the B2B SaaS space.
  • Impeccable English written and verbal communications skills, with a second European language (German/French).
  • Experienced in creating and delivering successful lead-generation strategies.
  • Excellent understanding of how to analyse and optimise conversion rates across the marketing and sales funnel.
  • Proven B2B marketing experience in the EMEA region.
  • Strong commercial acumen with the ability to work to ambitious commercial targets.
  • Proven ability to manage all aspects of marketing delivery.
  • Ability to think strategically, coupled with the focus and discipline necessary to simultaneously execute on a wide variety of detailed tactics.
  • Excellent organisational and project management skills.
  • Motivated individual performer that values teamwork.
  • Experience working idea for a US-headquartered company.
  • Experience in growth territories such as DACH, Nordics, France.
  • Experience in both on and offline growth marketing techniques.
  • Bachelor’s degree or equivalent.
Location

This role will be remote, and based in the United Kingdom or Ireland.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Equal Opportunity

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.

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