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CRM Automation Lead (Marketo, Braze & Salesforce)
Job summary
A leading HR solutions provider in Canada seeks a CRM Manager to enhance communications for B2B customers and prospects. The ideal candidate will have 5-7 years in direct marketing, hands-on experience with Marketo, and strong analytical skills. This remote role offers significant autonomy, access to cutting-edge tools, and a generous benefits package, including parental leave and learning opportunities.
Benefits
Qualifications
- 5-7 years of experience in a Direct marketing or related professional environment.
- Hands-on experience setting up marketing automation and workflows.
- Data-driven thinker with proficiency in reporting campaign effectiveness.
Responsibilities
- Create, build, test, and refine automated nurture programs using Marketo.
- Assist with reporting and optimization of existing campaigns.
- Create relevant content for Email and In Platform communications.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.