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European Defence Marketing Lead – ABM & Demand Gen
Job summary
A leading defence solutions company in Canada is seeking a Marketing Manager to enhance brand awareness and drive demand generation in European defence markets. This role is pivotal in developing multi-channel marketing strategies and requires deep insights into government procurement and NATO partnerships. Candidates should possess strong project management and communication skills, with a background in defence marketing and a commitment to achieving results. A bachelor's degree in marketing or related fields, along with 7-10 years of experience, is essential for this position.
Benefits
Qualifications
- 7-10 years of experience in a marketing role, with at least 3+ years focused on defence industry marketing.
- Experience working with European defence agencies, NATO, and government procurement organizations.
- Proven experience in B2B marketing, demand generation, and lead nurturing.
Responsibilities
- Develop & Execute ABM Campaigns to drive demand and engagement.
- Conduct market research to understand industry trends and competitive positioning.
- Work closely with the sales team to develop targeted marketing strategies.
Skills
Education
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.