European Defence Marketing Lead – ABM & Demand Gen

Calian Group Ltd.; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading defence solutions company in Canada is seeking a Marketing Manager to enhance brand awareness and drive demand generation in European defence markets. This role is pivotal in developing multi-channel marketing strategies and requires deep insights into government procurement and NATO partnerships. Candidates should possess strong project management and communication skills, with a background in defence marketing and a commitment to achieving results. A bachelor's degree in marketing or related fields, along with 7-10 years of experience, is essential for this position.

Benefits

Flexible work environment

Opportunity to travel

Qualifications

• 7-10 years of experience in a marketing role, with at least 3+ years focused on defence industry marketing.
• Experience working with European defence agencies, NATO, and government procurement organizations.
• Proven experience in B2B marketing, demand generation, and lead nurturing.

Responsibilities

• Develop & Execute ABM Campaigns to drive demand and engagement.
• Conduct market research to understand industry trends and competitive positioning.
• Work closely with the sales team to develop targeted marketing strategies.

Skills

Brand awareness strategies

Demand generation

Lead nurturing

Market research

Project management

Communication skills

Education

Bachelor’s degree in Marketing

Related fields (Business, Defence Studies, Engineering)

Tools

HubSpot

Marketing automation platforms

Job description

A leading defence solutions company in Canada is seeking a Marketing Manager to enhance brand awareness and drive demand generation in European defence markets. This role is pivotal in developing multi-channel marketing strategies and requires deep insights into government procurement and NATO partnerships. Candidates should possess strong project management and communication skills, with a background in defence marketing and a commitment to achieving results. A bachelor's degree in marketing or related fields, along with 7-10 years of experience, is essential for this position.