Senior LinkedIn & CTV Growth Strategist (Remote, Canada)

Acro Commerce; Remote; CAD 70,000 - 110,000; Full time

Job summary

A digital marketing firm based in Canada is seeking a skilled Digital Marketing Strategist to enhance B2B lead generation through data-driven LinkedIn and CTV campaigns. This role involves executing comprehensive media campaigns, analyzing performance, and collaborating with a creative team to drive revenue growth. The ideal candidate will possess over 10 years of experience in managing LinkedIn campaigns and a strong analytical skill set to improve conversion rates. This position offers remote work flexibility and opportunities for professional development.

Benefits

Flexible start times

Health and wellness stipend

Professional development opportunities

Qualifications

• 10+ years of hands-on experience managing B2B paid LinkedIn campaigns.
• Proven track record of generating qualified leads and driving revenue growth through LinkedIn.
• Deep understanding of LinkedIn’s platform, advertising, organic content and community engagement.

Responsibilities

• Create and execute full-funnel digital media campaigns aligned with sales objectives.
• Analyze campaign performance and identify trends to inform decision making.
• Collaborate with copywriters and designers to build best-in-class digital ads.

Skills

Managing B2B paid LinkedIn campaigns

Generating qualified leads

LinkedIn Campaign Manager

Data analysis

Campaign optimization

Social media advertising

Conversion rate optimization

Communication skills

Strategic thinking

Problem-solving

Tools

Excel

Marketing automation tools

Job description

A digital marketing firm based in Canada is seeking a skilled Digital Marketing Strategist to enhance B2B lead generation through data-driven LinkedIn and CTV campaigns. This role involves executing comprehensive media campaigns, analyzing performance, and collaborating with a creative team to drive revenue growth. The ideal candidate will possess over 10 years of experience in managing LinkedIn campaigns and a strong analytical skill set to improve conversion rates. This position offers remote work flexibility and opportunities for professional development.