A medical technology company is seeking a Demand Generation Manager to drive growth in leads and pipelines. This remote role requires over 5 years of experience in B2B demand generation, with a focus on multi-channel campaigns. The ideal candidate will possess strong analytical skills and the ability to manage email nurture programs effectively. The salary range is between 93,000 and 112,000 CAD, with benefits starting from day one.
Prestations
Flexible hours
Comprehensive benefits package from day one
Paid volunteer days
Professional development support
Qualifications
Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments.
Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact.
Experience managing lead nurture programs and writing persuasive, conversion-focused email copy.
Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content.
Highly analytical with experience interpreting campaign data and optimizing for ROI.
Responsabilités
Design and execute demand generation programs across various channels to drive qualified leads.
Own the email nurture strategy to improve engagement and conversion.
Develop campaign briefs and create persuasive email copy and creative assets.
Analyze campaign performance and optimize programs to improve lead quality and ROI.
Connaissances
B2B demand generation
Campaign management
Email marketing
Analytical skills
Strong communication skills
Collaboration
Outils
Marketing automation tools (Marketo)
CRM systems (Salesforce)
Description du poste
A medical technology company is seeking a Demand Generation Manager to drive growth in leads and pipelines. This remote role requires over 5 years of experience in B2B demand generation, with a focus on multi-channel campaigns. The ideal candidate will possess strong analytical skills and the ability to manage email nurture programs effectively. The salary range is between 93,000 and 112,000 CAD, with benefits starting from day one.
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