Senior Demand Gen Leader — Global SaaS, Remote

Deel; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A global payroll and HR platform is seeking a Principal Demand Generation Marketing Manager to drive full-funnel campaign strategies. The role demands proven experience in B2B demand generation and growth marketing, with responsibilities including setting campaign strategies, optimizing performance, and collaborating with senior teams. This position supports remote work flexibility and focuses on impactful performance metrics.

Benefits

Stock grant opportunities

Flexible remote work

WeWork access

Qualifications

• 8+ years in B2B demand generation, ideally in SaaS/tech.
• Proven track record of building campaigns that deliver pipeline and revenue.
• Executive presence and communication skills.

Responsibilities

• Set quarterly campaign strategy across product lines.
• Translate product briefs into integrated campaign plans.
• Monitor campaign performance and guide optimization.
• Own reporting for campaign funnel performance.

Skills

B2B demand generation

Growth marketing

Data analysis

Campaign strategy

Collaboration with senior leaders

Job description

A global payroll and HR platform is seeking a Principal Demand Generation Marketing Manager to drive full-funnel campaign strategies. The role demands proven experience in B2B demand generation and growth marketing, with responsibilities including setting campaign strategies, optimizing performance, and collaborating with senior teams. This position supports remote work flexibility and focuses on impactful performance metrics.