Postes à Devon, Canada

• Create compelling product positioning and value props tailored to our core audiences


• Develop clear, engaging, and brand-aligned copy for various marketing channels, including social media, web, video, email campaigns, and advertising.


• Collaborate with marketing managers, product teams, and designers to create content that supports business objectives and resonates with target audiences.


• Utilize AI tools to enhance content generation, streamline workflows, and optimize messaging for various channels


• Conduct research on industry trends, competitors, and customer insights to craft persuasive and effective copy.


• Assist in defining and refining brand voice and messaging guidelines, ensuring consistency across all content.


• Edit and proofread copy to ensure clarity, accuracy, and alignment with brand standards.


• Adapt content strategies based on A/B testing, SEO best practices, and performance data.


• Manage multiple projects in a fast-paced, deadline-driven environment while maintaining high creative standards.


• Partner with channel marketing leads and user research to establish ongoing a/b testing of copy for channels and audiences

• 3+ years of experience in copywriting, content marketing, or a related field.


• Strong portfolio showcasing experience in crafting marketing copy for digital and traditional platforms.


• Familiarity with AI tools for content creation, optimization, and automation.


• Experience writing for diverse formats, including social media, web, email, and video scripts, and marketing landing pages.


• Understanding of SEO best practices and data-driven content optimization.


• Ability to collaborate with designers, marketers, and other stakeholders.


• Excellent communication skills and attention to detail.


• Comfortable working in a fast-paced, agile environment

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