2) Content Strategist

Chai Sutta Bar; Alberta; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading beverage company in Canada, Alberta is seeking a creative professional to manage content creation across social media platforms like Instagram, YouTube, and LinkedIn. In this role, you will develop engaging content ideas, create storyboards and scripts, and collaborate with video editors and designers. The ideal candidate should possess strong skills in SEO and trend analysis to enhance brand visibility and engagement, ensuring quality and consistent messaging across all channels. This is an exciting opportunity to shape the digital presence of a dynamic brand.

Qualifications

• Experience in content creation across social media platforms.
• Strong understanding of SEO and social media algorithms.
• Ability to collaborate with teams and handle multiple projects.

Responsibilities

• Create monthly content calendars across Instagram, YouTube, and LinkedIn.
• Develop engaging content ideas, hooks, and viral formats.
• Create storyboards, scripts, and frameworks for videos, reels, and campaigns.
• Align content ideas with brand positioning and product launches.
• Conduct competitor analysis and trend research for content innovation.
• Collaborate with video editors, designers, and social media managers.
• Optimize content for SEO and platform-specific algorithms.
• Track performance of content and provide insights for improvement.
• Experiment with new content formats, including memes and blogs.
• Ensure consistency in messaging, tone, and branding.

Job description

• Create monthly content calendars across Instagram, YouTube, and LinkedIn.
• Develop engaging content ideas, hooks, and viral formats.
• Create storyboards, scripts, and frameworks for videos, reels, and campaigns.
• Align content ideas with brand positioning, product launches, and business goals.
• Conduct competitor analysis and trend research for content innovation.
• Collaborate with video editors, designers, and social media managers.
• Optimize content for SEO and platform-specific algorithms.
• Track performance of content and provide insights for improvement.
• Experiment with new content formats (memes, reels, shorts, carousels, blogs, etc.).
• Ensure consistency in messaging, tone, and branding.