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Diverse Lynx
Digital Analytics & Personalization Strategist
Job summary
A leading consulting firm in Toronto is seeking a Digital Analytics Consultant to help shape a major bank’s digital personalization strategy. The role involves designing measurement solutions for Single Page Applications and Mobile Apps while supporting advanced use cases for Adobe Journey Optimizer. Responsibilities include implementing tracking, running A/B tests, and collaborating with teams on data quality and insights. Ideal candidates will have experience with Adobe Analytics and a developer background in JavaScript, SQL, or Python.
Qualifications
- 3-5 years of experience with Adobe Analytics.
- 1-3 years working with Adobe Journey Optimizer and Adobe Experience Platform.
- Developer background in JavaScript, SQL, Python or R.
Responsibilities
- Implement tracking for SPAs and mobile apps, validating accuracy.
- Define data layers and campaign tracking aligned to KPIs.
- Run A/B tests, analyze funnels, and build dashboards.
- Collaborate with engineering and marketing on tagging and personalization.
- Ensure data quality through statistical methods and modeling.
- Present insights and promote analytics best practices.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.