Director, Product Marketing

Coveo; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading technology company in Toronto is seeking a Director of Product Marketing to lead the Service & Knowledge Team. This role involves directing a team, improving market positioning, and developing impactful marketing strategies for AI-driven solutions. Ideal candidates will have over 10 years of B2B SaaS marketing experience and strong leadership skills. Join us to shape the future of customer experience solutions.

Qualifications

• Minimum 10 years of experience in B2B SaaS product marketing and 5+ years in leadership.
• Strong technical product management and marketing competency.
• Strategic thinker who takes initiative.

Responsibilities

• Lead a team of product marketing experts in building messaging.
• Conduct competitive intelligence and market analysis.
• Create Sales and Marketing enablement tools.

Skills

B2B SaaS product marketing experience

Leadership skills

Customer-facing presentation skills

Business and market analysis

Tools

Salesforce Cloud

ServiceNow

Adobe

Sitecore

Job description

Overview

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI?

In this strategic role, you'll be the driving force behind our market positioning and communication. Your goal is to translate Coveo's unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You'll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing, you will:

• Lead team of five product marketing experts in building product and solution messaging that differentiates Coveo in the market.
• Head competitive intelligence and comparisons by collaborating with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo's solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Work closely with the field, partners, and analysts to position our products both at a high level and around individual new value we bring to market.

Qualifications

• At least 10 years of experience in B2B SaaS product marketing, 5+ years in leadership.
• Strong speaker and genuine leader who loves developing high-quality customer-facing presentations.
• Strong technical product management and marketing competency including business and market analysis.
• Strategic thinker who also rolls up their sleeves to make things happen.

What would make you stand out

• Background in the customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow, Adobe, or Sitecore.

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application — we want to hear from you! / Send us your application — we want to know what you're all about!

Join Coveo life

We encourage all qualified candidates to apply regardless of age, gender, disability, gaps in CV, national or ethnic background.