Data Analytics Lead: Marketing Mix & Forecasting

GroupM Canada; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading global media investment company is seeking a skilled data analyst in Toronto, Canada. The role involves developing econometric models, assisting clients with large datasets, and supporting methodology development. Ideal candidates will possess a Bachelor's degree, strong analytical capabilities, and proficiency in SAS and SQL. This position offers opportunities in a dynamic environment, emphasizing teamwork and client engagement for impactful marketing solutions.

Qualifications

• 3-5 years related work experience.
• Strong analytical skills for data analysis and recommendations.
• Fluency in advanced analytics software.

Responsibilities

• Develop econometric models for marketing mix optimization.
• Assist clients with large volumes of data.
• Support methodology development and testing.

Skills

Quantitative data analysis

Analytical modeling

Excellent oral and written communication skills

Client focus

Teamwork

Self-motivation

Problem solving

Education

Bachelor’s degree

Master’s degree in Statistics, Economics, or Applied Math

Tools

SAS

Excel VBA

SQL

Job description

A leading global media investment company is seeking a skilled data analyst in Toronto, Canada. The role involves developing econometric models, assisting clients with large datasets, and supporting methodology development. Ideal candidates will possess a Bachelor's degree, strong analytical capabilities, and proficiency in SAS and SQL. This position offers opportunities in a dynamic environment, emphasizing teamwork and client engagement for impactful marketing solutions.