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Market Research Analyst
Job summary
A leading recruitment firm in Dubai is seeking a Market Research Analyst to gather, analyze, and interpret market data. The role requires strong analytical skills and the ability to provide actionable insights to support business decisions. Candidates should possess a Bachelor's degree and 2-4 years of relevant experience. Proficiency in statistical tools and data visualization is essential. This position offers competitive benefits and the chance to make a significant impact in market strategy.
Qualifications
- 2-4 years of experience in market research or data analytics.
- Knowledge of research methodologies and statistical analysis techniques.
- Strong problem-solving and critical thinking abilities.
Responsibilities
- Gather and analyze data on consumers and market conditions.
- Conduct surveys and interviews to gather market intelligence.
- Prepare detailed reports with actionable insights.
Skills
Education
Tools
Job Title: Market Research Analyst
Location: Dubai
The Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data to help the company make informed business decisions. The role requires strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights. The ideal candidate will work closely with management, marketing, and product teams to identify market trends, customer preferences, and competitive positioning in the region.
- Collect and analyze data on consumers, competitors, and market conditions using statistical tools and software.
- Conduct surveys, interviews, focus groups, and other methods to gather market intelligence.
- Interpret data, identify trends, and prepare detailed reports with actionable insights and recommendations.
- Monitor and forecast marketing and sales trends to support strategic planning.
- Evaluate the effectiveness of marketing campaigns and suggest improvements.
- Develop and maintain databases of market data, research findings, and competitor information.
- Present research findings to management and stakeholders through charts, reports, and presentations.
- Collaborate with cross-functional teams, including marketing, sales, product development, and strategy.
- Stay updated with industry developments, economic indicators, and emerging trends in the Middle East market.
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field (Master's degree preferred).
- 2-4 years of experience in market research, data analytics, or a related field.
- Proven track record of conducting both qualitative and quantitative research.
- Strong knowledge of research methodologies, data collection, and statistical analysis techniques.
- Proficiency in market research and statistical tools (SPSS, SAS, R, Python, or similar).
- Strong skills in data visualization (Excel, Power BI, Tableau, or equivalent).
- Excellent analytical, problem-solving, and critical thinking abilities.
- Strong communication and presentation skills for conveying findings to non-technical stakeholders.
- Ability to handle multiple projects, prioritize tasks, and meet deadlines.
- High attention to detail with a commitment to accuracy and quality.
- Familiarity with Middle Eastern market dynamics will be an added advantage.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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