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Job summary
A financial services company in Dubai is seeking a data-led storyteller with over 8 years in financial services marketing. The role involves owning the brand voice and executing performance marketing campaigns while creating credibility with banking partners. Experience in UAE credit/lending marketing and a Master's in Marketing is preferred. This position offers an opportunity to influence marketing strategies without overspending budgets.
Qualifications
- 8+ years in financial services marketing (NOT FMCG or e-commerce).
- UAE credit/lending marketing experience is a big plus.
- Track record of cost-efficient campaigns at startups.
Responsibilities
- Build B2B2C strategies that sell credit through dealers.
- Execute compliant performance marketing campaigns.
- Create credibility with banking partners and delight end users.
- Optimize CAC, channel ROI, and third-party messaging.
Skills
Education
We're seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.
- Build B2B2C strategies that sell credit through dealers
- Execute compliant performance marketing campaigns
- Create credibility with banking partners and delight end users
- Optimize CAC, channel ROI, and third-party messaging
- 8+ years in financial services marketing (NOT FMCG or e-commerce)
- UAE credit/lending marketing experience a big plus
- Track record of cost-efficient campaigns at startups
- Masters in Marketing/Digital preferred
- Ability to market embedded fintech products
- Experience in automotive, rental, or dealer-focused ecosystems
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.