Improve Customer Journeys: Map and analyze end-to-end customer journey, identifying touchpoints and interactions across various channels (e.g., website, email, social media, etc.).
Campaigns and Measurement: Design and deliver multi-channel campaigns and campaigns measurement.
Performance and A/B Testing: Design and execute performance tests and A/B tests to ensure campaigns are optimized.
Improvements: Implement changes to optimize campaign performance through data-driven insights.
Decision Intelligence: Use data-driven insights to make informed decisions, analyzing customer behavior, preferences, and engagement patterns to improve decision-making.
CRM & Contact Rules: Support CRM strategy and establish rules for customer interactions, ensuring consistent and personalized communication. These rules guide when, how, and through which channels customers receive messages.
Data Selection: Build customer segments and audiences to target the right customers.
Collaboration: Work closely with marketing, product, and data teams to align strategies and enhance the overall customer experience.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.