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Job summary
A growing financial advisory group in Dubai is looking for a Performance Marketing Lead / Manager. You will lead paid media acquisition campaigns across Google, Meta, and LinkedIn. Candidates should have over 5 years of experience and a strong ability to analyse and optimise campaign performance. Join a dynamic team and make a significant impact on client acquisition goals.
Qualifications
- 5+ years of hands-on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns.
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis.
- Familiarity with lead generation KPIs like CPL, conversion rate, and ROAS.
Responsibilities
- Owning and optimising all paid media activity across several platforms.
- Managing a large multi-market budget with daily optimisation.
- Planning and executing campaigns for lead generation and app engagement.
Skills
Tools
Location: Dubai
Reporting to: Global Marketing Director
Status: Full-time, In-Office (Dubai)
Replacement Role
We're looking for a sharp, data-driven Performance Marketing Lead / Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ, this is a key position within our global marketing function responsible for planning, executing, and optimising multi-channel campaigns that drive high-quality leads into our international sales funnel.
If you're someone who thrives on performance metrics, digs into platform mechanics, and can balance short-term cost control with long-term growth goals this one's for you.
- Owning and optimising all paid media activity across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- App-store & mobile-specific paid campaigns
- Managing a large multi-market budget with daily optimisation across campaigns
- Planning and executing campaigns that drive both lead generation and app engagement/downloads
- Building and iterating on audience targeting strategies across markets and services
- Collaborating with the Head of Creative and Content Manager to produce effective ad assets
- Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools
- Monitoring lead quality and pipeline conversion in partnership with the sales team
- Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies
- A/B testing landing pages and working with the Marketing Ops team on funnel optimisation
Must-Have:
- 35 years of hands-on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis
- Familiarity with lead generation KPIs CPL, conversion rate, ROAS, CAC, etc.
- Experience managing paid campaigns in multiple geographies and adjusting for local nuances
- Solid Excel/Google Sheets and data skills
- A critical mind not just pushing buttons, but thinking strategically
- Team-first mentality, willing to collaborate and challenge constructively
- High energy, hard-working, and committed to results
Bonus:
- Experience in financial services, wealth management, or B2C lead gen
- Familiarity with app marketing and install campaigns
- Experience working alongside agencies or managing freelancers
- Knowledge of CRM and marketing automation platforms (e.g., HubSpot, DotDigital, or similar)
We're one of the fastest-growing international financial advisory groups in the world, recently rebranded with a bold new look and a big future ahead. As Performance Marketing Lead / Manager, youll play a central role in driving our ambitious client acquisition goals, supported by a world-class marketing and creative team.
Expect to be challenged, supported, and inspired and know your work makes a measurable impact.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.