Postes à Johannesburg, United States

This role requires expertise in SEO and lead generation. The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.

• Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
• Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
• Continuously analyze and optimize lead generation funnels to maximize conversions.
• Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
• Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
• Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
• Optimize website architecture and content for targeted keywords and improved search engine rankings.
• Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.

• Set up and manage analytics tools to track key SEO and lead generation metrics.
• Prepare and deliver regular performance reports, highlighting results, key insights, and actionable recommendations.
• Use data-driven insights to continually optimize and refine strategies for better results.

• Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
• Provide guidance on SEO and digital marketing trends to support the teams efforts and drive company growth.

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• Proven experience (3+ years) in SEO, lead generation, and digital marketing.
• Demonstrable experience with lead sourcing and nurturing techniques.
• Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Knowledge of keyword research, content optimization, and website performance monitoring.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Strong analytical skills, with the ability to interpret data and transform insights into strategies.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.