Website Growth Marketer – iGaming & Sports Betting job – Highly competitive salary – Johannesbu[...]

Initiate International; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading digital marketing agency in Johannesburg is seeking a Website Growth Marketer to lead SEO and SEM initiatives. The ideal candidate has proven experience in website growth within the sports betting industry. Responsibilities include overseeing website performance, driving acquisition strategies, and collaborating with development teams to optimize user experience. This position offers a highly competitive salary.

Qualifications

• Proven experience in SEO, SEM, or website growth.
• Hands-on experience with CMS (WordPress essential).
• Basic understanding of front-end technologies (HTML, CSS, JavaScript).

Responsibilities

• Leading website projects from concept to launch.
• Driving acquisition through SEO, SEM, and paid media campaigns.
• Collaborating with developers, designers, and marketing teams.

Skills

SEO

SEM

Project management

Technical SEO

User experience improvements

Education

Degree or diploma in Marketing or a related field

Tools

WordPress

GA4

Search Console

Looker Studio

SEMrush

Ahrefs

Job description

Overview

Job title: Website Growth Marketer – iGaming & Sports Betting – Highly competitive salary – Johannesburg, South Africa

Job Location: Gauteng, Johannesburg

Deadline: December 01, 2025

Responsibilities

• Leading website projects from concept to launch, ensuring timely and impactful delivery.
• Overseeing design, development, and daily performance of websites and applications.
• Driving acquisition through SEO, SEM, and paid media campaigns.
• Implementing SEO architecture to maximise site visibility and traffic.
• Analysing user behaviour, KPIs, and market trends to refine strategies.
• Collaborating with developers, designers, and marketing teams to meet growth objectives.
• Ensuring websites remain optimised, fast, and compliant with best practices.
• Providing technical guidance and contributing to UX / UI improvements.

Requirements

• Proven experience in SEO, SEM, or website growth, ideally within sports betting or fast-paced digital industries.
• Hands-on CMS experience (WordPress essential) with strong technical SEO knowledge.
• Familiarity with tools such as GA4, Search Console, Looker Studio, SEMrush, Ahrefs.
• Basic understanding of front-end technologies (HTML, CSS, JavaScript).
• Strong project management skills with the ability to handle multiple campaigns.
• Commercially savvy, detail-oriented, and passionate about sport.
• Degree or diploma in Marketing, Digital, or a related field preferred.
• Back-end, database management, and UX / UI experience will be advantageous.

Closes : Oct 15, 2025