User Testing and Market Research

Tower Group South Africa (PTY) Ltd; Johannesburg; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading digital services provider in Johannesburg is seeking a skilled UX Researcher to conduct vital user research for their Financial & Digital Lifestyle Services team. The successful candidate will handle day-to-day user research activities, including planning usability tests and reporting insights to stakeholders. Applicants must have a strong background in UX research methodologies, and the ability to communicate effectively with cross-functional teams to enhance user experience across various platforms.

Qualifications

• Proven experience in UX and market research.
• Ability to work cross-functionally with designers and product teams.
• Strong analytical skills with attention to detail.

Responsibilities

• Conduct UX research to support digital and marketing goals.
• Design and implement usability tests and analyze outcomes.
• Present findings and provide actionable insights to stakeholders.

Skills

UX research

User testing

Qualitative methods

Quantitative methods

Communication skills

Tools

Adobe Analytics

Job description

Role purpose:>

To conduct UX and market research for Vodacom Financial & Digital Lifestyle Services’ Digital & Marketing team. The responsible individual will need to handle day‑to‑day UX research activities including recruitment, planning and coordinating usability tests, observing and running tests, documentation of insights, reporting and presenting outcomes to stakeholders. The person will have to support the UX team by maintaining an up‑to‑date view of our users’ digital habits, behaviours and needs. The objective is to support the UX lead in achieving research goals.

Key accountabilities and decision ownership

• Conduct UX research for Vodacom Financial & Digital Lifestyle Services.
• Design studies that address both user behaviour and attitudes.
• Conduct research using a wide variety of qualitative methods, subset of quantitative methods (i.e. surveys), and interpret analysis through the lens of UX, HCI (Human-Computer Interaction), and social science.
• Recruit participants and assist UX designers in running user testing studies.
• Generate insights that fuel ideation and evaluate designs.
• Research the latest visual design, UI and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements.
• Conduct best practice research to develop and improve UI and interaction design to solve end‑user problems effectively.
• Create sound recommendations after each stage of testing and ideation based on research and user observations.
• Research market, customers and potential customers to keep an up‑to‑date view of digital habits, behaviours and user needs.
• Generate profiles to be used in the creation of empathy maps and personas.
• Work on multiple projects at once, using strong communication skills to manage time and expectations appropriately.
• Work cross‑functionally with UX designers and product management.
• Support the UX design lead on studies and assist in achieving research goals.
• Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact. Identify best method or mix of methods to address research questions, with consideration for timeline and resources with minimal guidance.
• Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process.
• Build strong stakeholder relationships to make decisions based on a strong understanding of business, customer and design trade‑offs.
• Participate in team activities and planning with the aim of improving team skills, awareness and quality of work.
• Present results from usability tests and other user research to project teams.
• Monitor statistics and analytics (such as Adobe Analytics) across sites to better understand user behaviour and improve user journeys.
• Actively work on improving user experience and engagement across all sites and products.
• Evangelise good user experience, demonstrating measurable value to other team members and stakeholders, and encouraging a culture of UX.