Strategic Digital & Ecommerce Lead

O'Brien Recruitment; Cape Town; On-site; ZAR 350 000 - 550 000; Full time

Job summary

A leading recruitment firm seeks a Digital & eCommerce Manager to enhance brand awareness and online sales. The ideal candidate will develop and implement digital marketing strategies, manage agencies, and optimize eCommerce platforms. They must possess a bachelor's degree in marketing and have 3-5 years of relevant experience, preferably in the beauty industry. This role requires strong communication skills, a grasp of digital marketing channels, and experience with CRM tools. Join a dynamic team to drive engagement and conversions.

Qualifications

• 3–5 years relevant experience in digital marketing.
• Experience managing eCommerce platforms and CRM tools.
• Knowledge of the South African skincare and online market.

Responsibilities

• Develop and implement digital marketing strategies with leadership.
• Manage digital agencies and ensure adherence to budgets.
• Optimize the eCommerce website focusing on UX/UI.
• Lead multi-channel campaigns across various digital platforms.
• Track digital KPIs and report on ROI.

Skills

Digital marketing channels

Marketing automation tools

Web analytics

CMS tools

Project management

Creative aesthetics

Negotiation and communication

Influencer and affiliate marketing

Education

Bachelor’s degree or Diploma in Marketing

Tools

Klaviyo

Mailchimp

eCommerce platforms

Job description

A leading recruitment firm seeks a Digital & eCommerce Manager to enhance brand awareness and online sales. The ideal candidate will develop and implement digital marketing strategies, manage agencies, and optimize eCommerce platforms. They must possess a bachelor's degree in marketing and have 3-5 years of relevant experience, preferably in the beauty industry. This role requires strong communication skills, a grasp of digital marketing channels, and experience with CRM tools. Join a dynamic team to drive engagement and conversions.